Netflix's Ted Sarandos reflects on the introduction of India, questions about the timing of sacred games: 'The address can grow' | Today news

Ted Sarandos, co-chief executive of Netflix, admitted to incorrectly assessing the company’s launch strategy in India, saying that the release of sacred games as the first Indian original may not have been the ideal starting point. Sarandos to Nikhil Kamath talked about Netflix’s slower -than -expected growth in the Indian market, ‘it took us a few years to suit the product market. Our very first Indian original show was holy games. And I thought, ‘It’s going to be wonderful. People in India hold a movie. Cultural gap and said, “What’s interesting is that it was very, very new, but what I don’t understand was that we introduced a brand new kind of entertainment in a country of India.” Sarandos admitted that he would have used a different approach afterwards. “If I did it again, I would have done holy games a few years later, and did things that were more populist? Perhaps.’ Despite the challenges, he remains optimistic about the future. “We knew that India was going to be a slower trip to get where we wanted to get. But that’s a good price at the end of the day. The accountable market is growing in India in the next few years, so it’s exciting, ‘he said. About Sacred Games ‘Sacred Games’ follows Sartaj Singh (Saif Ali Khan), a troubled police officer in Mumbai who receives a cryptic call from gangster Gaitonde (Nawazuddin Siddiqui) and warned him within 25 days to save the city. The series, developed by Vikramaditya Motwane and Anurag Kashyap, is based on the novel of Vikram Chandra and became Netflix’s first original Indian series. The development was started in 2014, after Netflix -VP approached Erik Barmack Motwane to create Indian content.