Everything You Need to Know About Butt Skincare – ryan

By now, we’ve exhausted everything pertaining to the vajacial, from probiotics for vaginal health to all manners of feminine wash products. So we’re moving on to cover the “hole” of it. Yep, I first caught wind of the self-proclaimed first buttcare brand, Asset, while listening to a Fat Mascara podcast episode last year. Now, Beam has entered the market, too. Both brands offer serums for the, erm, butthole—Asset’s one and only hero product is its Hole Serum ($48), which claims to calm, hydrate, smooth, brighten and boost elasticity of the perianal skin. Beam has The Hole Mask ($30), a sheet mask for the peri-anal area packed with witch hazel, vitamin E, chamomile extract and aloe—touting it equally for those in postpartum and for intimacy prep.

But, what does a dermatologist think about this? Dr. Patel tells me that the skin of the buttocks is typically thicker than that on your face, so it can handle stronger exfoliants and actives. She does, however, caution: “The skin around the anus is more mucosal, and doesn’t have sweat glands so it can be more sensitive. It is important if you are putting products around the anal area that you check for ingredients that are fragrance-, alcohol- and acid- free. They can irritate the skin and cause burning.”