America presses Google to sell "Chrome" and end the search market monopoly
Senior officials of the US Department of Justice against justice intend to take legal measures to force “Google”, which is attached to alphabet Company, to sell its famous browser “Chrome” as part of an unprecedented campaign to reduce the screws on one of the largest technology companies in the world. This procedure comes after the court ruled last August that “Google” illegally used its dominance on the search market. Other proposals also include introducing additional measures related to artificial intelligence technologies and Android smartphones, according to persons familiar with the plans. Those responsible for anti -monopoly will recommend on Wednesday with the states that joined the case on Wednesday that Federal Judge AMIT MIHIT requires the licensing of data related to the search engine, according to the people who asked not to disclose their identity during a confidential issue. Restructuring of the search market If the judge agrees to these proposals, these measures can lead to the restructuring of the online search market and the emerging artificial intelligence industry changes. This issue, which started during the administration of former President Donald Trump and continued during the current President Joe Biden, is the most important attempt to combat the dominance of a major technology company since failure to dissolve Microsoft about two decades ago. The “Chrome” browser, the most used in the world, is an essential component of the Google advertising system. The company benefits from the ability to detect the activities of users registered with their accounts to analyze data, and use it to target ads more accurately, which represents the most important source of their income. In addition, Google utilizes the ‘Chrome’ browser to direct users to the artificial intelligence platform “Gemini”, which seeks to convert it from only an instrument to answer inquiries to an integrated digital assistant who accompanies users while scrolling on the internet. Li Ann Molland, deputy head of organizational issues in “Google”, said the Ministry of Justice continues to implement an extremist agenda that continues the legal issues raised in this case with the possible consequences of “Chrome”. She pointed out that “this government interference will negatively affect consumers and developers, and the position of the United States will undermine in technological leadership at a time in which we need to strengthen it urgently.” The US Department of Justice declined to comment. Meanwhile, Google shares fell 1.8% to $ 172.16 at the end of the trade. The shares of the company increased by 25% from the beginning of the year to the closure of the market. Anti -Monopoly -officials seek to demand the judge to force ‘Google’ to sell the ‘Chrome’ browser, which according to people is an important gate that many users are dependent on reaching the search engine. People explained that government officials have postponed the decision to sell Chrome at a later stage if other measures led to the creation of a more competitive market. It is noteworthy that the Chrome browser dominates about 61% of the US market, according to statistics for statistics to analyze online traffic. Over the past three months, government lawyers have held meetings with dozens of companies while preparing recommendations. People have indicated that some states are still looking for new proposals, and some details may change during the next phase. Meanwhile, officials withdrew a more serious option that would have been bound by “Google” to sell the “Android” operating system, according to people. ‘Google’, which charge the monopoly charge, issued a judge in August that ‘Google’ violated the anti -monopoly laws through its online search market practices and the associated text advertisements. The company has announced that it intends to appeal against this decision. The judge set up a two -week trial next April to discuss the measures that must be obliged to implement ‘Google’ to address the behavior that violates the law. The final decision is expected to be issued in August 2025. The recommendations of the anti -monopoly and state administration include that Google is obliged to license the results of its search engine and its data, while websites provide more options to prevent the use of the content in developing the company’s artificial intelligence products, according to the people familiar with the matter. The implementation of anti -monopoly laws is also expected to represent the separation of the Android smartphone industry system from the rest of the “Google” products, including the search engine and the Google Play application, which is currently being sold as one package. In addition, officials are trying to force “Google” to share more information with advertisers and give them greater control in the places of their ads. Attorneys of the Ministry of Justice and the general prosecutors of the states included all these options in a preliminary file presented last October, also the ban on exclusive contracts that were the main focus of the issue against “Google”. Possible buyers of the Chrome browser are imposed as a forced separation for Google, the success of this will depend on finding a financially interested and financially able to bear the cost of the agreement. However, companies such as “Amazon.com”, which possess the resources for acquisition, may face a strict government audit that can hinder the completion of this size. “I think the possibility of this scenario is very weak.” But he indicated that there could be a possible buyer as ‘oben ai’, innovative, chatting, artificial intelligence ‘chat BTT’, and says that ‘such agreement can give the company wide distribution methods and advertising work that improve consumer subscriptions employed by chat robot.’ Google currently provides answers to artificial intelligence that appear on the highest search pages, known as AI reviews. Although websites may choose not to share their data in developing the “Google” artificial intelligence models, it can put them at risk of losing their arrangement in the search results, making it difficult to achieve his target audience. Website publishers expressed their dissatisfaction with this feature, pointing out that it reduces the number of user visits and advertising revenue, so that users rarely click to access the data on which these results are dependent. At the same time, the authorities responsible for the fight against monopoly are planning to represent two options regarding data, namely: Google sells for the basic click and examination data, as well as according to people their search results independently. Google currently licenses the collected search results, but sets up restrictions that prevent its use on cell phones. By forcing the business to remove these restrictions, it can improve the quality of the services provided by competitive enterprises, including search engines and emerging artificial intelligence companies, while enabling companies to build their own search indices.