Brand Finance 2024: STC Saudi Arabia is the most powerful communication brand in the Middle East

The Saudi STC (STC) group, which enabled digital transformation, announced a group of achievements mentioned in the Brand Finance 2024 report, which “confirms its position as a leading power in the global telecommunications sector,” according to a statement issued by the group. The group is classified as the most powerful brand in the Middle East on the “Global 500” list, and the most valuable brand in the Middle East Soters Sector for the fifth year in a row. The group also arranged ninth in the world under the most valuable brands in the telecommunications sector. The report is a global reference, as it is the most valuable and most powerful commercial features in different sectors. Brand financing is distinguished by being the most important independent consulting company to evaluate commercial functions in the world. The report also provides an extensive analysis of the performance of brands, financial strength and its impact on the market. It is noteworthy that the brand value of the STC group saw a remarkable 16% growth in 2024, which became 16.1 billion dollars by performing strong business and improving the BSI’s strength, which became 88.7 out of 100 points and became the strongest in the Middle East in the worldwide 500 list. The Vice President of Institutional Relations in the Group, Mohammed Bin Rashid Aba Al -khail, said his part: “We are very proud of our classification as the most powerful commercial feature in the Middle East and the highest valuable commercial trait in the telecommunications sector in the region for the fifth year in a row.” He added: “This achievement reflects our constant pursuit of innovation and excellence and our strategic vision of leading the future of communication and digitization and to achieve extra value for daily life. As we continue to agree with Saudi Arabia Vision 2030, we confirm our commitment to pay the wheel of digital transformation and sustainable growth locally.” Aba Al -khail emphasized that “this evaluation always makes us continue to challenge the group for itself to continue in the foreground.” The group is third one of the most valuable commercial features in the Middle East, and the second in the Kingdom of Saudi Arabia to the Aramco Surgeon giant. “These achievements reflect the group’s leadership in the market, based on strategic efforts to improve the local and international presence of the commercial function,” according to the group’s statement. The statement added that “the development of the group’s commercial function based on the ambitious strategy, which improves its pioneering position in the telecommunications and digitalization sectors.” The group still focuses on investment in digital infrastructure and advanced technologies to support national and regional priorities, according to the statement.