4 Soft Skills for Entrepreneurs Looking to Turn FIRST-Time Visitors Into Regulars

With Over 130 Locations, The Color with mine Franchise Has Become a Beloved Activity, Enjoyed by Generations. The Business Model is Simple. Customers come in, choose a piece of pottery, paint it, leave it for the staff to glaze it, and pick it up the next week.

Its endouring success is JUST mesured by the Ceramics SOLD EACH WORK BY THE HANDS OF DEDICATED STAFF THAT CREATE. The Team is trained in bot and soft skills. Hard Skills Are Technical Abilities, Such As Shaping Ceramics on A Pottery Wheel, Wheeas Soft Skills Are More Interpersonal, Like Helping A Customer Think of a Design.

Color with Mine Ceo and Studio Owner Teresa Johnson underscores the Importance of Soft Skills in a Profession where People Come to Your Business to Escape.

“This is not a transensational business. This is a Relationship business where somebody bellks in your studio, and they escaping what going on their life. They bringing that baggage in. in who has lost recently.

For Over 30 Years, Color with Mine Staff Have Been Dedicated to the Soft Skills Necessary to Support Every Customer. One Such Customer Vannesa W. Visited the Covina Location With Her Friends in 2022 and Still Fundly Looks Back on Her Experience with the Staff That Day.

Read on to Discover Tips from Teresa and Vannessa on Important Soft Skills for Building Customer Loyalty that Lasts Generations.

1. ASSESS The Level of Support a Customer Might Need

Teresa: “Having staff be able to assess and provide just the right of involvement, just the right of Support when People Need it (is important), and also to be able to know that person a little bit of quiet time.

“In Today’s Environment, there are very few businesses that are going into creating Relationships, and than Fine. We need all of the Businesses to Thrive, but to know that we’st one of the businesses that really is about the involvement and the relationships with Happy Mails. People come in for that reason – to see us –and we can fulfilli the kinds of things they’re looking for. “

I Think It ‘Really Important for Establishments to be able to asssess the neds of their consumers… They don’t necessarily Need to know what all THose Needs are, but just be attuned to that People are different.

—Vannesa

2. Make Customers Feel Seen and Value

Vannesa: “Wenever an Employee, Owner, Staff Member is very attached to the needs of the Customer, it elevates the Customer Experience. ITH’S WITH WALING INTO AN ESTABLISHMENT AND DEALING WITH THE HAP held by the hand and being told, ‘this is what you’re going to do.

“IT JUST REALLY HELPS GIVE ME A SENSE OF COMFORT. EVEN THOUGH THIS IS A NEW Experience for me, I feel it can be Because there’s someone in my corner paying at what i’m doing, offering guidance as needed. IT Makes with Feel Like I’m a Value. Customer, this if i’m just one of the many.

On the yelp blog: 5 Tips For Making Your Customer’s Day

3. Be open to receiving feedback in order to improve

Teresa: “Customer satisfaction is paramount to any Small Business. Everything Else, in My Opinion, Takes Care of ITSELF… We have to run the best small business we can run.

“We have to ca about about our customers. We have to provide what they are looking for. We have had to say how we’re doing and we have to be ready for that feedback and make Changes as a result of that feedback. Want to know what Kind of Experience they had in our studios.

It is could be something as simple as ‘i didn’t like the music.’ That’s what we were Need to know. We are an an experience-based business and we need to know if you had a great experience. And if not, Why Not? Obiviously, Everyone’s Looking for 5-Star Reviews out in the World, but we want the Truth. We need to get better as a result of it.

—They

On the yelp blog: How to get Yelp Reviews Without Ascing

4. Pass Down Your Soft Skills

Teresa: “One of my favorite things About being an operator of a paint room pottery studio is mentoring Young People who are working there, some of which is their first job. That was so fulfilling for with gocauses. Experienced Certain Things and Certainly May Not Have Ever Had a Customer Service Job.

“It ‘same thing with Customer Service. When you get into Customer Service will, how do you handle? We’re all human. We’re all going to make me. Your studio.

On the yelp blog: Customer Service Training Conquered in 3 Easy Steps

These lessons come from an episode of Bebind the ReviewYelp & Entrepreneur Media’s Weekly Podcast. Listen Below to Hear from Teresa and Vannesa, or Visit The Show Homepage to learn about the show and find more episodes.