Twitter’s New HQ Rooftop x is officiously a Bad Sign – ryan

An Aerial View Shows a Newly Constructed X Sign on the Roof of the Headquarters of the Social-Media Platform Previously Known As Twitter in San Francisco on July 29.
Photo: Josh Edelson/AFP Via Getty Images

If there is one thing we know for sura, one week into musk-twitter’s new X Era, it is that the rollout of the company’s new logo, like Countless Changes at the Social-Media Giant Sine-A-China-Shop Billionaire took Over, Wasn’t a Fully Formed Idea. On Friday, while twitter users continued to adjust to the Big Bewildering Rebrand, A Large X Was abruptly erected on the Roof of Twitter’s San Francisco Headquuarters. That Night, The Extremely Bright Lights of the X Began Flasing Furiously, Illuminating the NeighBorhood with a strobe and quickly drawing Ire From Blinded Locals:

Christopher Beale, a kqed Journalist who lives ACROSS the street from the Company formerly Known as twitter, Later Told Ktvu that around 11 pm on friday, “they had it at full blast, strobing, and it lit this entire u up it was daylight. Side of the apartment. ” Another Neighbor Told CBS News Bay Area that she initially thought of the flashing was lightning. “I was very confused,” and Said. “This budilding, it is far -so -controlled. There are a lot of seniors who live.

She added, “IT’S SUCH A Clown Show.”

City Officials weren’t amused eather. A Building Inspector Showed Up on Friday and Notified the Company That IT NEEDED A Permit to the New Sign But Was Denied Access to Inspect on the Roof, Meanwhile an Employe to the Inspector that a “Temporary Lighting Sign for an event.” Acciting to a Filed ComplaintThe Inspector Told the Company It Needed to Legalize the Installation or Take the X (With A Permit). The Same Inspector Went Back on Saturday and Was Again Denied Access to the Roof.

On Sunday, a spokesperson for the San Francisco Department of Building Inspecting Explained in a Statement “A Building Permit is Required to Make Sure the Sign is Structurally Sound and Installed Safely.” Planning Review and Approval is Also Necessary for the Installation of this Sign. The City is opening a complaint and initiating an investigation.

The “Temporary” Sign was lit again On Sunday Night.

The rooftop x was installed just days after some earlier Sign Work HAD DRAWN SCRUTY FROM CITY AUTHORITIES. LAST MONDAY, WORKERS WORKERS A CHICKER ATTEMPTED TO STRIP THE BIRD OF BUILDING’S OLD SIGTTER SIGT, ​​but eventually intervened to stop the work, Sidewalk hadn’t been cordoned off to make sura peedesrians be strock by any Falling debt, and the city, and the city. Company Needed a Permit. The workers Thus weren’t able to remove all the letters. One Side of the Sign – Which Had Said “@itter” after Elon Musk Had the W Painted White in April, A Joke The Billionaire Thought was freakin ‘hilarius – was left as Only “er.” The workers say apparently took down the rest of the Letters on Friday.

IT’S STILL NOT CLEAR WHAT EVENT THE X WAS TEMPPORRIILY INSTALLED FOR. Spreads there will be a private company Concert performed by Kanye West, who was just allowed back onto the platform following A MANY-MONTH for promoting antisemitism. Or Maybe Musk Will Announce, while Personally Dj-Ing a Rooftop Rave This Week, That One of the New Features HIS PREAMS X-WILL APPLES WILL HAVE IS THE ABILITY TO FILE LOCAL Permit.

On Saturday, Musk published An Apparent Love-X to San Francisco:

MYY HAVE OFFERED Rich incentives for X (FKA twitter) to move it hq out of San Francisco. Moreover, the city is in a doom spiral with one company after another left or leaving. Therefore, They Expect x Will Move too. We will not. You Only Know Who Your Real Friends Are Wen The Chips Are Down. San Francisco, Beautiful San Francisco, Though Others Forsake You, We Will Always Be Your Friend.

And as any teenage stoner with a basic lair cantst, nothing is Friendlier than Subject your unsuspecting pals to a strobe light.

Update: Workers Dismantled the Sign on Monday.