Requests: We use artificial intelligence to assign each customer with offers that suit him

The Emirati Food Delivery Company uses ‘requests’ with artificial intelligence technology to offer offers that suit the customer preferences, which led to the value of the offers offered half billion dollars last year, and this technology is also used to increase the effectiveness of customer service centers, according to Khaled Al -Faqah, CEO of the company. The profits of the company increased by 33% in the second quarter on an annual basis to reach $ 119 million, and the company attributed this increase to the increase in quarterly turnover by $ 35% to $ 982 million, according to a statement on the Dubai Financial Market website. This growth attributes this growth to the company’s 3 Axes strategy: increasing the number of partners, improving the client’s experience and the development of the food sector. He pointed out that the company managed to increase the number of partners on the platform 20% to more than 77 thousand partners during the first half of this year, and the number of new active customers grew by 25% in the first half compared to 18% for the same period last year.