"Brain Rot" .. This is how the trifles of social media steal our mind

From a head from a toilet chair singing “Skipidi” in a noisy voice, to a cent that uses two shoes and a ballet dancer with a cup of a cupcino … This digital indulgence has become very common in a phenomenon known as “brain rot”, meaning: Grids, especially because of a knockout as this term is used to describe the content “that leads to this deterioration”, and because of the spread of this phenomenon between the two generations z and alphabet in the face of the face of the face in particular, Oxford University chose the word “brain rot” as the word 2024. Although the first use of the term is due to the year 1854 in the Walden book by the American Philosopher Henry David Thoro, in a critical context of the slope of cultural taste and the preference of what is easy and intellectual, it reflects a digital reality today with a short videos. which is generated. What enables this trivial content to capture the minds of millions, and what is the result of this psychological, social and economical? Where does the content of the brain rot? Platforms such as “Tene Tok”, “YouTube” and “Instagram” are designed by their algorithms to promote the most attractive content, even if it is trivial or repeated or does not have the cognitive value, to extend the use of the application by displaying a continuous rigor that stimulates the brain of the brains to give the ability to give the feeling of Repeat. screen. Doing various digital tasks, such as navigation between social media platforms, can lead to excessive brain stimulation. With the increase in dependence on the tools of artificial intelligence to generate content, it is easy to pump large amounts of texts, images and cuts designed to attract immediate attention, and need no real mental effort, known as the poor artificial intelligence content (AI Slop). Added to this addiction to electronic games, to the extent it is difficult for the addict to focus in other aspects of his life. How does this content affect your health? Scientific studies indicate that excessive consumption of rapid and surface digital content, such as short videos or bad content with artificial intelligence, can have effects on mental health. In a review published in the World Psychiatry Journal in 2019, it has been shown that the intensive use of the Internet can affect cognitive abilities, especially those associated with attention and memory, and these changes can be reflected in the structure of the gray matter in the brain. In recent years, warnings against excessive children and adolescents have increased the superficial and digital content, which has affected their language skills, academic achievement and their ability to proper social communication. The results of an extensive Danish study published in 2024 and included more than 31,000 children between the age of one and two years, more than an hour a day before mobile screens linked to a noticeable increase in the problems of linguistic understanding. A study in favor of the Institute of Psychology at the Chinese Academy of Science, published in Plos One in 2024, showed that there is a clear negative connection between the time that primary students spend on digital platforms to watch short videos and their academic achievement. Italian brain rot .. What is it? Recently, the Internet swept the so -called “Italian Brainrot”, a digital shout that spread through platforms such as “Tek Tok” and “Instagram”, and is based on the integration of random images into surreal and visually confused memes, it may look funny, but free from any real cognitive or linguistic content, called the name Italian language. When you hear children and adolescents, they repeat strange words like “Balirina Kabuchina or Tralro Talala and others”, then know that she has come from here. Also read: Do the bad content generated by the Internet intelligence kill the internet? Sherrill Eskin’s psychological treatment, in an interview with the “ABC News” network, said this type of content is very attractive because it is messy, fast and funny. While not necessarily harmful, but addiction to it, it can lead to a decrease in focus, mood swings and trouble separating from the screens, especially among young people. There are many examples of short cuts based on repeated scenes that do not stimulate the brain; From “Skipidi” videos, to tracks of cats living like humans have made artificial intelligence, and videos showing children who talk like adults born to artificial intelligence. It is all perfect content for algorithms to push it to a rapid and wide spread. Children who grew up under the momentum of social media are accustomed to the short and fast content, which has caused many of them to suffer from the short attention period. These children have become what can be described in a special language containing new words and phrases, parents may have trouble understanding, so that the word rizz spread among young people thanks to the m and m and often linked to the content of brain rot, the word “Oxford” was selected for the year 2023. What is the impact on the economy? The deep effect of the poor digital content on the thoughts of children and adolescents places increasing burdens, including sessions of language and behavioral therapy, as well as private lessons to compensate for academic delay. These interventions tax families and increase the pressure on health and public education systems. Generally, addiction to this type of content increases feelings of anxiety, depression and discomfort, leading to a decrease in productivity and motivation. The Nioport Institute for Mental Health indicated that spending long hours before the screens’ causes the brain’s rot “due to excessive digital information, which reflects negatively on mental health. If it extends to the workplace, it will be added to the cost of mental health problems that digital fatigue is agreed upon by. According to estimates of the World Health Organization and the International Labor Organization, disorders such as depression and anxiety cause the loss of about 12 billion working days annually, leading to productivity losses annually at about a trillion US dollar. In the same context, a survey conducted by ‘The Economist Intelligence Unit’ in 2020 revealed that 11.2% of participants considered the use of social media as one of the main reasons for distance deduction. How do your brain rot avoid? Known as ‘Digital Dixus’ is an effective step in resting the spirit, either through short periods of interruption or even full days from the phone, while it is needed to specialized support if the matter develops real addiction that needs sustainable treatment plans. The Nioport Institute is advised to reduce the exposure time on the screen, regulate the consumption of digital content, cancel the distributed applications and warnings and use electronic devices before bed. It also recommends choosing what appears on digital platforms by replacing negative accounts with positive and inspirational sources that maintain the psychological balance. Parallel, participated in non -poetry activities such as sports, volunteering and learning new hobbies, help restore the purity of the spirit, while increasing realistic communication with friends and social ties of family and reducing pressure. To strengthen spiritual abilities, the institute is advised to challenge the spirit by learning new languages ​​or skills and practicing spiritual exercises, instead of browsing leaflets that do not enrich the spirit.