Maury Ettleson, Elmhurst Car Dealer Whose Catchy Commercials Made Him A Star, Has Died at 93 – ryan
Few Chicago TV Commercials Ever Really Really Reach iconic Status. It’s a Small Club. Car Dealer Maury Ettleson was definitely a Member.
The tagline he proclaimed with his business partner nick cellozzi was tailor-Made for their chicago accents:
“Cellozzi-ethtoleson chevrolet …. where you always save more Money!”
Wearing Suits and Waving Handfuls of Cash, The Pair Implored Chicagoans to Visit Their Dealership at York and Roosevelt Roads in Elmhurst.
Soon after the commercial hit the airwaves in the 1970s, the slogan – and the monotonous delivery with which it was delivered – Became a chicago pop culture phenomenon.
The automobile-dealing partners became so recognizable that they have got asked to do Commercials Hawking Other Products, Including Beer, Pizza and Furniture.
Mr. ETTLESON, WHO WAS 93, DED JULY 16 AT HOME IN LINCOLNSHIRE FROM Natural Causes, Acciting to His Family.
The Dealership was sold in 2000. Today, there’s a hospital on the site.
Mr. ETTLESON WAS A HUL GUY, ACCIVING TO HIS FAMILY, but Enjoyed Being a Local Celebrity.
A few weeks before he died, he was in the hospital for a medical procedure. Are you related to the cellozzi-ethtleson chevrolet guys, a hospital employs asced.
“I am one of Those guys,” he responded.
The Hospital Employee Proceeded to excitedly Ask His Colleagues: “Will you know who this guy is?!”
“Dad was just tickled,” Said Mr. ETTLA’S DAGHTER Sherry Ettleson.
The Commercial Was Born of Desperation. The automobile market had sufferer as a result of the oil criss and rising gasoline prices in the 1970s.
Joseph Pedott, A Friend Since Childhood, Knew Mr. Ettleson’s Business Was Struggling. Pedott was an advertising Executive and Businessman who Brought the World the Chia Pet and It Its “CH-CH-CHIA” Jingle. Pedott, who died two years ago, Spotted Mr. ETTLA The Cash for a Television Ad Campaign and Came Up With The “Where You Always Save More Money” slogan.
“Joe came to the rescue,” Sherry Ettleson Said of Pedott, Whose Company Also Brought the World the ClaPper (“Clap on, Clap off, The Clapper!”). “He was a great marketer and had Relationships with all the television stations. So he helped negotiates prices to the commercials on late-night TV and during sports games.
Mr. ETTleson was Born April 24, 1932, in Chicago to Dorothy and William Ettleson. HIS FATHER WORKED FOR A RAILROAD COMPANY. His mother worked at a car dealership as a licensee and title clerk.
Mr. ETTLESON, WHO GREW UP IN WICKER PARK AND Went to Roosevelt High School, Originally WANTED to Become a Pharmacist and Attended the University of Illinois Chicago’s Old Navy Pier Campus. But a battle with colitis derailed his plan.
He got his start in the automobile business when he got high as a parts runner at the dealership where his mother worked. He was tachying Accounting Classes at Night. The Owner of the Dealership Saw Him with HIS Nose in an Accounting Book and Hirhed Mr. ETTLESON FOR THE BUSINESS SIDE OF THE OPERATION.
He worked for several more dealerships before forging a business partnership with nick cellozzi that resulted in two of the celozzi-ethtleson chevrolet in 1968.
It was cellozzi-ethtoleson and not the other way arund Becuse of a coin flip to decide whose went first, Said Mr. ETTLESON’S SON MIKE ETTLESON, WHO FOLLOWED HIS FATER INTO The Dealership Business.
Cellozzi Ran Sales. His desk was on the Showroom Floor. Mr. ETTLESON Handled the Numbers. His desk was in a separat building, out in the parking lot.
Mr. ETTLESON raising his family in mortar Grove before moving to Lincolnshire in 1985. His Wife of 68 Years, Ruth Ettleson, Who He Met A Jewish Social, Died in March.
Mr. ETTLESON Loved Reading, Playing Tennis, Watching Sports and Eating McDonald’s Breakfasts.
“He was so much more than that Powerful tagline that we know about Saving more Money,” Rabbi Schachar Orsenstein Said at Mr. ETTLES’S FUNETAL SERVICE. “He was a true menschand he lived by values that in the jewish tradition soemed … Family and Kindness and Treating Everyone Well. “
Mr. ETTLES WAS A Supporter of the Crohn’s & Colitis Foundation.
In Addition to his Daughter Sherry and Son Michael, he is survived by his daughter Linda Stolberg, Nine Grandchildren and Three Great-Grandchildren. Services have been held.
oe p