DJKI encourages MSMEs that protect brands to stimulate the world market

Jakarta – Intellectual Property Directorate (DJKI) of the Indonesian Ministry of Law (Kemenkum) emphasized the importance of brand protection for Indonesian companies that want to enter the world market. In the okay webinar is the theme ‘pervasive of the global market with protected brands’, head of sub -directorate of requests and services of DJKI Ranie Utami Ronie, invites MSMEs to make the brand as a strategic asset and register it immediately by the brand.dgip.go.id to be safe. “Business can die, but the brand can stay alive. With a strong and protected brand, our local products can compete and even display on the world shop shelves,” Ranie said in a written statement on Tuesday (9/16/2025). Browse to continue with the content, Ranie emphasizes the brand not only a name or logo, but an identity, quality and story that represents the pride of a business. He gave an example of the success of Indonesian brands such as Indomy, Eiger, Kopic, and Winds that could enter the international market thanks to good brand protection. Ranie explained several important phases of the world market. First, designing a strong brand and has a clear distinctive power. Second, building a stronghold of legal protection through brand registration as early as possible, because Indonesia complies the principle of ‘first to lay in’, which he can do quickly. He also reminded that the protection of brands in Indonesia does not automatically apply in other countries, so export destination countries registration should be a strategic priority. Ranie introduced Madrid Protocol as a practical solution for businesses to register internationally. Through this protocol, the filor only needs to submit one application, in one language and one currency, which is then processed for member states. “Madrid protocol is a toll for MSMES to go worldwide. The process is faster, cost -effective and offers national brand opportunities to become a global brand,” Ranie said. In addition to formal protection, DJKI also encourages businesses to utilize potential licenses and franchises to increase world revenue. With a protected brand, the owner can give the right to use international partners to obtain royalties, or to double their business systems by franchise. An effective expansion strategy is also called after collaboration with community through collective brands. DJKI requested business actors to do initial search by the Intellectual Property Data Base (PDKI) and plan a priority land before registering. “The registration of a brand is not just a cost, but a long -term investment. With a protected brand, MSMEs have a strong legal fortress as well as capital to compete at the world level,” Ranie said. DJKI seeks by sustainable education such as Webinar Okay KI, to increase the public’s awareness and understanding of the importance of intellectual property protection. With the right steps from the beginning, DJKI is optimistic that Indonesian local products can become a global legend. Visit brand.dgip.go.id or contact the DJKI information service at [email protected] for more information and brand registration. (HNU/EGA)