Ola shrinks labor force in profit pressure even if rapido gaining ground
Copyright © HT Digital Streams Limit all rights reserved. Ayaan Kartik 3 min Read 22 Sept 2025, 05:29 PM IST OLA lost the market share to Uber and Rapido in the Ride-Hailing Market. (Mint) Summary employee score at OLA’s older Ani Technologies has dropped by 57% since April 2024, even when opponents expand Uber and Rapido in India’s rit -heel market. The firm Softbank and Tencent-backed firm cuts the costs as valuation falls and heats the competition. Ola’s parent company Ani Technologies Pvt. Ltd has seen its staff size have been cut by more than half since April last year, even if he struggles to hold his land against opponents Uber and Rapido. The total number of salaries at Ani Technologies fell 57% to 376 from 886 in April 2024, according to the company’s data with the Organization for Employee Provision Fund. Three people who are aware of the developments at Ola Cabs, which were retelling Ola Consumer last year, attributed the scaling to the company’s pressure on profitability. “There has been significant scaling with the firm for the past one and a half years, as the company is looking for its cash burn,” one of them said and refused to be identified, just like the other two. “It was a combination of not filled roles, automation and elimination of some positions.” Ani Technologies also houses Ola Group’s financial services, cloud kitchen and electrical logistics businesses. Although the company has not yet reported its finances for 2024-25, the losses have reduced to £ 328 from £ 772 in the previous year, even if turnover dropped 5% to £ 2.011. The scaling down at the start by which Aggarwal began his business journey in 2010 came because Uber and Rapido in India got faster. Earlier this year, US asset management company Vanguard, an investor in Ani Technologies, also reduced its valuation of OLA consumer to $ 1.25 billion-a sharp end of the company’s peak of $ 7.3 billion. Rapido has gained more than 20% market share in the four-wheeler drive segment since the start of services at the end of 2023, which mostly grew at the expense of OLA, according to an operations management of an operating officer of the internal estimates of the CAB saggregators. Uber’s market share reached about 45%, while OLAs dropped from 42-44% in FY24 to 25-30%, according to this executive, who also spoke on condition of anonymity. “Ola used to be our most important competition. The harder competition in India is Rapido,” Uber CEO Dara Khosrowshahi said at the co-founder of Zerodha, Nikhil Kamath’s Podcast ‘People at WTF’ recently. Rapido put a strong competition at the Uber-Ola Duopoly in the taxi segment, says Pratik Shah, partner, EY Parthenon automotive and mobility. ‘Quick expansion in cities of Tier-2 and Tier-3, a driver-friendly subscription model and a strong adoption of the app helped [Rapido] Effective with Uber and Ola competes, “Shah said.” Ola still maintains presence over major cities and segments, [but is] Against a strong competition from Rapido, while Uber utilizes its global experience and brand confidence. “Uber India Systems Pvt. Ltd, the most important entity through which Uber runs its business in India, has seen its registered employees on the EPFO increase from 3.866 in April 2024 to 4.763 in July. It is not a surprise that his focus is there,” this person said. While Ola Electric is struggling with the windling of the market share due to tough competition from competitors and increasing losses, Aggarwal’s artificial intelligence business, herb, struggles with discharge and high cash fire. Ltd, and Tiger Global Management LLC, per data from the market intelligence platform tracxn. The corporate news and updates on live currency.