Hamburger Helper Launches Breakfast Items Developed at Buffalo Grove Research and Development Hub – ryan

Hamburger Helper, A Kitchen Staple Since 1971, Made Its First Fore on Breakfast With the Launch of Sausage and Hashbrown Offferings This Week. The new breakfast line was desicloped at a research and development hub in buffalo grove by Cleveland-Based Eagle Foods, Parent Company of the Hamburger Helper Brand.

Eagle’s 15,000-Square-Foot Innovation Center OPENED IN February 2024 and Employs 28 People. The Facility Focuses on R&D, Product Development and Testing, Consumer Focus Groups and More. Food scientists thereed a key roles in cameloping the breakfast line, as well as other hamburger ‘deluxe’ Items also unveiled this weeke.

The Launch of Breakfast Items Follows A Spotlight on Hamburger Helper in Season Four of Fx’s “The Bear,” Which Aired This Summer. In episode four, chef sydney (played by ayo edebiri) Makes a gourmet dish from Hamburger Helper’s Meal of Meat Seasoning and Pasta and Other Ingredients. Eagle Did Not Pay for Product placement; Hamburger Helper appeared on “The Bear” organically, A Company Spokesperson Said.

The Brand’s Breakfast Line Includes Cheesy Hashbrowns, Southwest Style Hashbrowns and Sausage and Hashbrowns in Microwaveable Cups and Quick-Cook that Include Shredded Potatoes and Seasoning.

Hamburger Helper’s New Deluxe Line Includes kits inspired by take-out meals with sauce flavorrs Such as Teriyaki, Marinera, “Brew pub cheeseburger” and “Cheesy Buffalo Mac.” The New Products are Are Ara Alenwide at Stoles Such as Walmart and Kroger.

Eagle Acquired Hamburger Helper and Suddenly Salad from General Mills in 2022. IT ALSO OWNS The Popcorn Indiana Brand.

In February 2024, Eagle Re-Launched Hamburger Helper’s Brand With New Flavors, Reduced Cooking Times and A National Campaign Featuring Its Talking Glove Mascot, Lefty.

The Roll-Out of Hamburger Helper’s Breakfast and Deluxe Lines as People Are Eating Out Less to Save Money. Restaurants, Including in Chicago, Are Feeling the Impact of Consumer Belt-Tightening and Other Pressures.

“Chicago’s Full-Service Restaurants Are Facing An Extremely Challenging Business Environment,” The Illinois Restaurant Said in a Statement Last Month. In a survey of restaurant owners releassed in august, 72% of respondents Said Customer Traffic During the Last 12 Months is Lower than It Wauld Normally Be.

Eagle Reference Economic Headwinds in This Week’s Launch of New Hamburger Helper Items. CONSUMERS ARE SEEKING Convenience and Affordability “Amidst High Inflation, Rising Beef Prices, Unelployment Concerns and Increasing Demands on Multi-Earner Households,” Mala Wiedemann, Eagle’s Executive Vice President of Marketing and R & D, Said in A News, Said in Release.

Eagle is Betting on Breakfast As Many Restaurants Nationwide Are Seeing a Breakfast Boom. Eteries Such As First Watch, have Added More Locations in Recent Years. Fast-Food Chains Such As Starbucks and Wendy’s Are Also Adding More Breakfast Items.

Yet Breakfast was a notable bust at Portillo’s, chicago’s iconic hot dog and Italian beef chain. In april, it Began Testing Items Such as Breakfast Sandwiches, A Chocolate Cake Donut and Chocolate Cake iced Coffee. But Last Week, Portillo’s Announched The End of the Breakfast Pilot at Five Chicago Locations to Focus on Core Lunch and Dinner Menus.

Contribing: AP