"Microsoft" increases the prices of "office" in a bet on artificial intelligence

Microsoft has decided to increase the price of its “office” applications for consumers, a bet that they will be ready to pay more to achieve new artificial intelligence instruments. The company said in a post on Thursday that the family subscription to “Microsoft 365”, which becomes access to “” and “Excel” and other applications for up to six people, will now cost $ 130 annually, an increase of 30%. As for the version assigned to individuals, the price will rise by $ 43 to $ 100. Pricing changes will immediately apply to new subscribers and will affect current subscribers when renewed. The increase is an attempt to achieve more revenue from the current customer base of the business, and to justify dozens of billions of dollars spent to develop and operate expensive artificial intelligence services. The power of artificial intelligence said a company spokeswoman is the first increase in the price package price introduced as ‘Office 365’, but it is now called ‘Microsoft 365’ 12 years ago. “These changes bring the manufacturing power to artificial intelligence to the personal productivity tools that millions of people use every day,” says Brian Rogerier, vice president of the company, in a pamphlet. Rogni explained that the company also made “countless improvements” on the basic “office” applications, and provided services such as protection against viruses and photo and video editing tools. The company, based in Redmond, Washington, which has partnered with the emerging Openai Openai, works to integrate its products with artificial intelligence instruments that can analyze documents and create texts and images. Microsoft has tested that the price has risen in Australia, Singapore and other selected markets in Southeast Asia in recent months. Roganier said the broader proposal announced on Thursday will provide artificial intelligence instruments for most Microsoft subscribers of the 84 million consumers.