Allegations of wastage of money on campaigns are wrong…Uttarakhand government told importance of awareness campaign

The purpose of the Uttarakhand government’s publicity campaign on print, electronic media, social media, radio, outdoor and digital platforms was not only to showcase the achievements of the government but also to inform people about its schemes, policies and opportunities. During events like Global Investors Summit, G-20 Meeting, National Games and Uttarakhand Tourism Conference, the state showcased its development, potential and cultural heritage to the country and the world. Its direct benefit came in the form of increased investment, tourism, employment and public participation. Centralized and efficient publicity system Different departments used to issue separate advertisements, leading to lack of coordination and duplication of resources. The current government has centralized this system through the Department of Information and Public Relations. This ensured consistency across all campaigns. This not only strengthened the image of the state, but also made communication more efficient. Public Awareness and Transparency The state government is constantly giving information about its schemes, disaster management, Char Dham Yatra, health services and public welfare programs through the media. This process not only creates awareness among the people but also strengthens transparency and accountability in management. Lack of information leads to the spread of rumors and misconceptions. State branding, investment and opportunities The promotion of the Global Investors Summit presented Uttarakhand as an emerging destination for investors, leading to concrete investment proposals from various sectors. During the G-20 meetings, the state was recognized at the international level as a peaceful and promising state, rich in cultural and natural diversity. Events such as the National Games and tourist conventions connect the state’s talent pool, diaspora and youth – thereby promoting tourism, sports and the local economy.