For the first time in 4 years .. "iPhone" is beyond the list of the best 5 smartphones in China
Apple’s stake in the smartphone market in China dropped during the second quarter of this year for local companies such as “Huawei Technologies”. According to the IDC market research, iPhone sales in China fell 3.1% in the second quarter, compared to an annual increase on an annual basis in the Android sales sales. As a result; For the first time in four years, Apple came from the list of the five most important brands of smartphones in China. Why did the iPhone phones fall back? IPhone, which has a careful succession and great importance in the Apple -rich for consumer electronics, faced obstacles to maintain the usual popularity in China this year. Retail and the company itself have used great discounts to improve its sales. China’s disorder also contributed to delaying sales. On the other hand, the local company “Huawei” led the recovery of alternative phones competing for the “iPhone”, which runs the Android operating system. The Canalys market research business decreased 3.9% in China during the second quarter of 2024. The ‘Contrapent Reservation’, which follows the final user sales data, showed a 5.7% decline in its sales. Apple investigated the sparkle in China a few months ago, and Apple seemed to be on his way to the recovery of its position, when the Beijing government statements showed an increase in sales by more than 40% in April and May. But the consignments decreased last month due to profitability between its local partners, according to “IDC”. There is also a contradiction between what the Chinese government and research companies such as “IDC”, as national statistics monitor the number of smartphones registered with the government before sending it to retail stores. While IDC takes into account the actual delivery of retail partners, closely related to sales. “We saw an annual basis in April sales to May, especially April, driven by preparing for the Winkel Festival No. 618,” says Will Wong, an analyst at IDC. He added that “the traditional retail businesses are more hesitant to invest the money extensively for marketing purposes, and the rate of work in the last month of the second quarter 2024 has been reduced to ensure the achievement of profits.” However, Apple arrangement in the Chinese market is evaluating “iPhone” shipping a difficult task-especially in the most volatile environment of China to “Kovid”. CEO Tim Cook last May surprised many analysts when he said ‘iPhone’ revenue in China grew during the quarter in March, despite the widespread estimates that sales had fallen. During the last quarter, Huawei’s concrete growth improved by 50%after the shipping, and an intense competition between local companies such as Vivo and Xiaomi Corp, Apple to withdraw to the sixth in the market, according to IDC. Apple’s ranking in the Chinese market has dropped over the past three months, while ‘iPhone’ sales worldwide have stabilized in that period. Apple is expected to announce the results of its work during the second quarter on the first August. The global ‘iPhone’ sales in the world have the goal of selling at least 90 million “iPhone 16” devices in the second half of 2024, while relying on artificial intelligence services to meet the demand for his new collection, after experiencing problems in 2023. “Apple” has informed the suppliers and parties that it wants to grow about 10% in the separations of the new iPhone devices. IDC’s analyst Nabila building ball said: “The company’s position in China is currently being improved compared to what it was during 2020, and the market share has risen to 13.6% at the moment compared to 8.3% in the third quarter of 2020 and sales volume by 40%.”