A gap in the time of algorithms .. Why doesn't the internet tell our Arab story?

In the capital cities of traditional media, from London to New York, talk about artificial intelligence between two tone: unlimited technical enthusiasm, and a deep fear of losing the essence of the human story. However, in Riyadh there is a third tone that begins to crystallize: a vision that artificial intelligence sees is not only a technique, but rather a sovereign tool to redefine the economy, media and identity. In this context, Jumana Al -Rashed, CEO of the “Saudi Research and Media Group” (SRMG), offers a decisive angle that does not turn much to the West: the Arab content gap. “Only 6% of the Internet content was originally written in Arabic,” says Al -eradicated, and it’s not just a digital void … it’s a narrative void. This modest number not only means a shortage of Arab content, but also reflects the exclusion of complete views and cultures in the global digital space. While major media institutions around the world are using artificial intelligence to generate articles, analyze data and adjust content, the Arab region seems to be running behind a train that has not yet been invited to drive. A narrative balance in the space of artificial intelligence in the era of algorithms not only measured the effect of content with the number of lectures, but with what the algorithms around the world learned. If the majority of the inputs that feed these systems come from content written in non -Arab languages ​​and cultures, artificial intelligence models will in turn deliver distorted or cut -off stories of Arab societies. Consequently, the importance of training the machine in our language and values ​​emerges, and to keep the threads of the story from the beginning, not to be satisfied with the consumption of others. “I think artificial intelligence changes everything, and that’s at the heart of the game,” says Al -Brased. And she emphasizes that “if we are fully aware of the input and information that feeds our artificial intelligence, and how to train it to preserve culture through our perceptions, our private lenses and our own language, then I think this is the way to move forward.” It is not an invitation to close, but rather a narrative balance that ensures that the different identities remain an area in the narrative of artificial intelligence, and a link to the cultures that were not before, according to a speech by the adult during the participation in a dialogue session with the title: “When cultural values ​​were and today in Riyad, the conference of the human capacity, Paradoxy. In this regard, Jumana Al -Rashed shines on ‘writing the text’ as one of the biggest limits, at least in relation to the series of narrative stories in the region, and considers artificial intelligence as a way to deliver more influential, as she puts it. Al -Brashed asks for a smart approach to the entry of artificial intelligence in filmmaking. On the contrary, we need to know how to control the process and deal with it with responsibility. “From distribution to allocation. Media learning and dealing with in 2020, the Kingdom of Saudi Arabia has launched its national strategy for data and artificial intelligence, and with an ambitious goal: to become one of the 15 best countries in the world by 2030. -Group, the largest media block in the Middle East, which is the mother’s business of the ‘East’ News Network with its ‘East News’ and ‘East Economy with Bloomberg’. “Arique”, “Arabic Manja”, the two magazines “my Lady” and “HE”. automation. In this context, Al -Brashed opens a window to the future of the media, as the process of a written sequence turns to a circular organization that begins with the idea, through the research, then the automatic generation texts, then to look at and detect and detect the languages ​​and cultural contexts, leading to spread according to the languages ​​and cultural contexts. Here, the story is not a single product that is recycled, but rather a story that is formed and interacts with the recipient, learns from it and formulates himself intelligently. “That’s how artificial intelligence changes the game … I think we have a new formula with new outputs,” she says. The dangers of algorithms, but these transformations are accompanied by risks. Artificial intelligence, such as al -race, is not neutral in nature, because it can present prevailing prejudices and misleading information if we do not improve his education. “Our possession of this strong instrument enables us to maintain our cultural standards, our traditions, our perceptions, improve them and enrich our narratives, only if we know how to use it.” It requires ethical and organizational vigilance, not only to protect the story from wrong information, but to protect human creativity from unfair exploitation in the Khwargia market that only recognizes the fastest. Also read: 4 Challenges before Saudi Arabia to choose the fruits of economic artificial intelligence that the CEO of the SRMG group is not the defense of the past, but rather expresses a future vision in which the story is told in his language, his image and his own vocabulary. A future in which societies do not stop on the brink of technical development, but rather participate in its formulation and put their questions at the heart of his algorithms, according to their vision. “There is a widespread controversy as to whether artificial intelligence will replace human creativity or any other human element in the workflow, and I don’t think we have reached this stage,” she says. “After years or maybe tomorrow it may become possible,” she said, but what will not change is that a person will remain at the heart of the story and “everything we do in the field of narrative is an art.”