EQs face the ghost of catastrophic failure

In 2021, the Mercedes-Benz collection unveiled the luxury electric sedan “EQS”, and the drivers at the time boasted the root-falking design, and considered it the most important thing the company introduced for decades. Director James Cameron and singer Elisia Keys participated in the launch and praised the car, exceeding the price of the 100 thousand dollars. After three years, the luxury car “s” faces the ghost of catastrophic failure, and it may become one of the worst failures of the company ever, as clear defects have contributed to the design of the car with the decision of “Mercedes” to pull back to switch electric cars by 2030. For himself among his conservative customers who fueled cars earlier. This obstacle sheds light on the urgent need to find better ways to retain the value of selling electric cars. A new identity that political leaders and business people have always relied on the luxury Mercedes class class categories, and the car was especially popular in the ranks of the Chinese elite. However, Mercedes chose a lower traditional design for the entire “EQS” electric motor, which is built on a technology developed specifically for electric cars. It was not limited to the fact that the streamlined design – which the company compared to the fast train in an uninterrupted way, and the critics described it as a jelly delicious grain – helps to reduce air resistance and increase the efficiency and scope of driving, but also distinguish the ‘E Q’s’ from cars. Even “Mercedes” dropped the three -point star on the bonnet and replaced it with a built -in logo in an elegant black front plate. Also read: “Lamborghini” delayed to turn its sports cars into electricity, and over time it appears that these design decisions were wrong. Mercedes, spoiled agents are not interested in the scope of management and air resistance, just as they are interested in luxury and offer enough space to relax in the rear seats, which according to critics believe that the rear design in the form of a coupe could not succeed. Despite some incredible technologies – such as the giant “Hyperrracin” giant stretching across the entire width of the dashboard – I tend to agree that the car doesn’t look like a solemn “s” category. Click on sales according to the “Mercedes” annual report sales of the luxury electric sedan “EQS” fell by 40% last year to reach only 14,100 units. China’s price discount and reduced rental offers in the United States have significantly failed to stimulate demand. On the contrary, the business that focuses on high value instead of sales volume undermines. The delivery of the “S” category that works with fuel combustion engines has exceeded its electric counterpart six times. Also read: Car businesses have a difficult year due to the cost and the decline in demand, Calinius, CEO of Mercedes, tried last February to distribute optimism among investors, and emphasized in statements to the happiness of customers with their new cars. Nevertheless, the recent announcement of the company about significant improvements to the luxury electric car reveals another story. In addition to a larger battery, these updates focus on the ‘promotion of the social status’ of the car with a more traditional cooler network with chrome -deer, a prominent star on the bonnet, as well as new back seats to provide greater comfort for passengers. The costs associated with these updates contributed to a sharp decline in the first quarter profitability of the Mercedes car division, as the company’s electric car sales dropped by 8% compared to the previous year. These adjustments can help a little, but Mercedes manufacturers don’t have much to offer it with regard to the design of the car, which has great criticism. Apart from my personal opinion, the SUV (SUV) has a seven -seat EQS, which contains a more traditional design that is more popular. The “EQS” electric motor is still missing the 800 -volt -wiping system available in low price electric cars. Competition and innovation I do not mean that the company “Mercedes” and other car businesses are slow to delay the rate of innovation, as the rapid progress of their Chinese competitors has to move faster. Nevertheless, they need to be handled with great care when converting their famous models into electric cars, to prevent hesitant customers from being removed and harms their antique legacy. In a way of decision of her, Mercedes chose not to market the “G” Electric Name “EQG” after its disclosure last month, as the classic robust design is still distinguished at first glance. Jaguar Land Rover appears to be a conservative approach, similar to the upcoming ‘Ring Rover’ electricity, which only ‘hidden’ tips will include working with electricity. Meanwhile, Ferrari confirmed that its first electric cars, which are expected to be launched next year, will make a noise of “Ferrari”. Also read: “Tesla” ignites a new round of the war war in China, and car manufacturers must also maintain so much flexibility to keep up with fluctuations in the request of electric cars. For example, the electric cars manufactured by BMW look not just like its peers in the gasoline, but are based on the same platform. Until now, their cautious approach seems to pay off, as sales of their electric cars exceed their “Mercedes” counterparts. The value of resale with this, luxury car manufacturers will no longer convince customers to switch to electric cars unless they also address the problem of the very low resale value of their cars. According to a study conducted by the US isecars, the cost of purchasing the ‘EQS’ is one -year -old about 48% less than the average price of the new car. This is the worst rate for the value of resale among all cars included in the analysis. It is possible to find almost new “E QSS” cars at less than $ 50 thousand dollars on US advertising sites, while in the UK is available at less than $ 60,000 ($ 75), which is a much lower price than a new price in the UK, which is about 105 thousand pounds (before optional additions). To be fair to “Mercedes”, it is not the only luxury automotive business suffering from a decrease in the value of resale, as “Porsche Taykan” and “Audi E -Tron GT” cars are also poor in the used car market. Other problems that contribute to the weakness of the resale, including consumers’ concerns about the limitations of technology, the high cost of reform and insurance, and the problems of determining the battery status. In addition, the policy of some businesses that focus on offering expensive and controversial electric cars, which are the new buyers. Mercedes is now very much the consequences of these decisions.