Amazon India launched its ‘Early Deals’ campaign in front of the Great Indian Festival 2025, which opens before the pre-festival offers from September 13. The most important shopping event begins on September 23, with prime members lending a 24-hour lead. The annual festival has become one of India’s largest online retail events, which coincides with the country’s festive shopping season in the run-up to Diwali. This year, Amazon said it was expanding its delivery networks, rolling out AI-powered shopping equipment and adding entertainment-oriented functions to improve the overall experience. For Prime members, benefits go beyond early entry. A set of ‘Prime Dhamaka offers’ will be made available during the sales period, giving subscribers access to lightning offers and prime-exclusive discounts. This includes time-bound price cuts on electronic, fashion and household categories, along with bundled offers by Amazon Pay. Payments and benefits to make transactions more flexible, Amazon Pay will later expand non-cost EMI options for up to three months on a wide range of categories, including fashion, furniture and kitchen appliances. Qualifying users have access to an immediate credit of up to £ 60,000, which is not only usable for purchases on Amazon, but also for services such as mobile recharging, account payments and travel bookings. In addition, the company’s benefits -gold program offers insured cash benefits for active users. Those who have completed at least 25 transactions over the past three months will receive 5% repayment on eligible categories if they are prime members, and three percent if they are not Prime. Conditions apply to both schemes. DEALS ON IMPORTANT CATEGORIES SMARTFONS AND ACCESSES: Amazon highlights discounts on leading smartphone brands, with models of Samsung, Apple, OnePlus, IQOO, Xiaomi, Realm, Lava and others. Specific offers include the OnePlus Nord CE 4 5G, powered by Qualcomm Snapdragon 7 Gen 3, priced at £ 18,499. The IQOO Z10 Lite 5G, equipped with a 6,000 mAh battery and Mediatek Dimensity 6300 processor, is listed at £ 10.998. The Realm Buds T200X True Wireless Earbuds is available at £ 1.299. Laptops and home entertainment: Up to a 45 percent discount is offered on laptops, AI-activated computers and games, with additional bank incentives of up to £ 10,000 and no cost EMI plans ranging up to 24 months. Among the highlighted products is the Asus Vivobook 15 with the 13th Gen Intel Core i5 at £ 48.990, the Apple iPad Air 11-inch with M3 chip at £ 51.999, and the Xiaomi 32-inch HD Ready Smart TV at £ 11,999. Greater discount is also available on Premium 4k Qled, OLED and Mini-led smart televisions. Amazon Devices: Devices in Amazon’s own range will appear prominently. Echo Smart speakers, Fire TV stream products and Kindle e-readers will all be sold at lower prices. For example, the Echo Pop Smart speaker was priced at £ 2.949, while the Fire TV stick is 4k with Alexa Voice Remote at £ 4.499. A level reduction of £ 2,000 is also offered on the latest Kindle Paper Pitter.
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