Apple-Samsung got 'Mirchi' because of this act of Xiaomi, know why the case reached the court?

There is now a legitimate battle between the manufacturers for cellphone. In fact, Samsung and Apple sent a notice against Xiaomi in the case related to Xiaomi’s advertising strategy and sent a notice against Xiaomi. In April this year, Xiaomi advertised a full page in very large newspapers in which Xiaomi 15 ultra is compared to the iPhone 16 Pro Max. Xiaomi how Apple made fun of how Xiaomi is accused of trying to humiliate Samsung and Apple’s products. This is not the first time Xiaomi mocked her opponent. Earlier in March, during the launch of the Xiaomi 15 series in India, a printed ad was mocked by the iPhone 16 Pro Max’s camera as “cute” and then the photography capabilities were demonstrated. Xiaomi also launched many similar campaigns against Samsung. It is a strategy in which a brand tries to attract people’s attention by linking with another brand or product without any official consent or partnership. Xiaomi’s eye is slowly but surely trying to make its place in the premium segment of India, which is known to make affordable cell phones on the premium segment, but is currently dominating the Premium Segment Apple and Samsung. The shipping of the company talked about Apple shipment from 21.5 percent to 59 Lakh units in the first half of 2025. According to the report, the iPhone 16 was the highest shipped model in India during this period, which had a 4 percent stake in the total smartphone shipping. Share this story -tags