Jakarta – Deputy Chairman (WKU) coordinator of Indonesian politics and security matters and industries (Kadin), Bambang Soesatyo said that strong people’s purchasing power is a basis for MSMEs to grow and access credit. Without it, no matter how much the funds dumped by the government has a significant influence. “The purchasing power and credit of MSMEs are among themselves and influence each other, but in the economic cycle, the purchasing power of strong people generally encourages the demand for products or services, which can only cause the need to increase MSME capacity and encourage credit submissions to develop,” Bambang said in his statement, Thursday (18/9/2025). It was transferred after attending the Indonesian Cadin management meeting with the HipMI Central Management Board in Jakarta, Thursday (9/18/25). Browse to continue with Content Bamsoet, who is also a member of the Indonesian parliament, explained that MSMEs are currently facing challenges that are not light. Problems such as Halal and SNI certification, the limitations of cold chain for food products, to digital literacy still impede export rates. In addition, MSME data that is not integrated makes government programs difficult to accurately evaluate. As far as financing is concerned, the government has spread hundreds of trillions of rupia through the People’s Business Credit (Kur) until the end of 2024 and target larger digits at 2025. declared. Bamisut also emphasizes the importance of synergy between Kadin Indonesia and the Indonesian Young Entrepreneurs Association (HIPMI) to support Indonesian MSMEs to penetrate and compete in the global market. With the number of MSMEs reaching 64.2 million units and contributions from about 61 percent to gross domestic product (GDP), MSMEs are not only a driving for the people’s economy, but also the stronghold of national resilience in the crisis period. However, this role is not fully reflected in the international market. The core thing can be seen from the contribution of MSMEs to national exports ranging from 15-16 percent. “Kadin has a network of large corporations, international market access and strong relations with the government. Hipmi has the energy of young people, courage to innovate and near MSMEs on the field. If it synergizing, both can be a big machine that drives our MSMEs to global players,” Bamsoet said. On this occasion, Bamoet revealed various success stories that show that Indonesian MSMEs can compete in the world market. For example, Aceh’s Gayo Arabica Coffee, which in 2024 recorded a significant increase in exports to the European and Middle East markets thanks to the quality and geographical brand. In the craft sector, Continued Bamoet, MSMEs in Jepara have managed to penetrate the US and Japanese markets with teak furniture products that have the value of sustainability. Meanwhile, the MSME -Mode -Presenting Bandung wear and tear began to look through the Middle East market, because the design was considered according to the global trends. According to him, these examples should be inspiration and proof that if the right support, Indonesian MSMEs are no less competitive. “To strengthen the positive trend, it is necessary to form a joint cadin hypmi work team. The target is that the number of MSMEs that exports significantly increases, with a contribution to the national exports rising to a series of 25-30 percent. This is a realistic target if we work with a measurable program, not just mere rhetorical. Bam seed also reminds that the global tendency is now moving to sustainability. European and US markets are becoming increasingly selective in products that are environmentally friendly and have low carbon spores. Therefore, Bamoet encourages Indonesian MSMEs to be prepared early, so that it not only relies on low prices, but also provides value added in the form of sustainability. “If we can unite cadin, hipmi, banking, government and marketplace, I am optimistic that the MSMEs of Indonesia will not only be the backbone of the national economy. But also the pillars of exports that are competitive worldwide,” Bamoet concluded. For information, there was also present in this activity, including chairman of Kadin Indonesia Anindya Bakrie with the Central Council of the Indonesian Kadin and Ketum Akbar Himawan Buchari and the ranks of BPP Hipmi. Also watch the video of Rojali’s phenomenon in the middle of the purchasing power crisis (AKD/AKD)
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