Barc reports the surge of the viewer as 507 million in for Operation Sindoor News

Copyright © HT Digital Streams Limit all rights reserved. LATA JHA 2 min read 19 May 2025, 09:14 PM the news genre reached a peak and accounted for 16% of TV viewers during the three critical days of 7, 8 and 9 May 2025 against the usual 6%. Summary during Operation Sindoor Hindi News viewer rose to 507 million and peaked at 16% of TV viewers. The GRPs of the genre rose to 254, with daily institutions from 73 million to 142 million, while 65 million new viewers were involved with Hindi News for the first time. Television news has emerged as an important source of information with 507 million viewers watching the Pahalgam terrorist attack in the week of Operation Sindoor, India’s borderlovers. Furthermore, the news genre reached a peak and was 16% of the TV viewers during the three critical days of 7, 8 and 9 May 2025 against the usual 6%. The Hindi News genre clocked GRPs (Gross Rating Point, a key metric that clocked the total exposure of an advertisement to a target audience) of 254, compared to 235 during the Lok Sabha election last year, 211 during the multiple state elections of 2022, 185 during the Ram Temple Procuration, followed by Republic and 178 -Arreur, Barcc added. Also read: “Not surprised with Turkey,” Vikram Misri told the parliamentary committee, seeing no normalization of tires soon, Hindi News also beat the highest ATS (average time) of 60 minutes, an increase of 67% against the ats of pre-Pahalgam weeks. The genre’s share rose from 3% to 13% during the week. Daily institutions on Hindi News on critical days increased from 73 million to 142 million on the three critical days. Hindi News viewers in general, 65 million new viewers (in terms of previous weeks) are set to Hindi News. These new viewers have not sampled Hindi News over the past month, Barc added. Besides, in the aftermath of Operation Sindoor, the fact control units in the government swung into a high warning to highlight and unbuttoning misleading information on social and mainstream media, and correct the record. Their work has multiplied as social media channels are flooded with unverified images of troop movements, doctored videos that claim to show rocket launch, and misleading news about diplomatic escalations. Also read: JD Vance strikes Israel journey amid the offensive of Gaza, indicating our discomfort with Netanyahu’s operation: Report the News category has almost a fifth of the overall TV viewer at the beginning of the Covid Lockdown, thanks to a lack of fresh entertaining content and viewers’ hunger. However, it dropped to almost 4% as the economy opened before it rose to 7.1% before the general election last year. The Ram Temple Pran Pratistha, or a dedication, and attract Sabha voting day, among others, was seen as tent pole events that led to a leap in the viewer compared to an ordinary day, recently. Important take -away meals A massive 507 million viewers joined Television News during the week of Operation Sindoor, India’s CounterStrike after the terror attack in Pahalgam. The Hindi News genre had a significant increase, with the gross rating points reaching 254. During the critical three days of 7, 8 and 9 May, the news genre was a highlight of 16% of the total TV viewer, a significant increase of the usual 6%. Daily institutions for Hindi News have doubled almost 73 million to 142 million on critical days. Hindi News also recorded its highest average time at 60 minutes, which was an increase of 67% compared to the period before the Pahalgam terror attack. Also read: India’s suppression of Pakistani ‘spies’ continues: three ‘ISI agents’ arrested over two days; Know details catch all the industry news, bank news and updates on live currency. Download the Mint News app to get daily market updates. More Topics #Operation Sindoor Mint Specialies