Biggest shock of IPL: Major crisis in Rs 16,400 crore T20 business model, know who broke the gold mine

The Indian Premier League (IPL) is the biggest and most expensive cricket league in the world. His success is one of the reasons why BCCI has become the richest cricket board in the world. Be it elections, pandemic or any other reason, the venue may have changed but this tournament has been organized every year since 2008. This tournament touches new heights every year, but a recent report suggests that the luster of this T20 league is fading. According to the report, the brand value of the Indian Premier League has declined. Compared to last year, the brand value of IPL fell by 8 percent to Rs 76,100 crore, while last year it was Rs 82,700 crore. The reason for this is said to be merger in the broadcasting sector and ban on real games. Media reports quoting DD&A Advisory, which releases annual valuations, said this is the second year in a row that the value of this T20 league has declined. In 2023, it was ₹92,500 crore. Why did IPL take such a big hit? Citing ‘Beyond 22 Yards’, the report says there are two main reasons for this. The merger of major broadcasting companies Disney Star and Viacom 18 in 2024 reduced competition for media executives. Second, there was the ban on real-money gaming apps introduced by the Indian government this year. Many such companies were sponsors of IPL. From Rs 92,500 crore to Rs 76,100 crore. It was Rs 92,500 crore in 2023, which has now come down to Rs 76,100 crore. If we talk about IPL, it is like a festival for cricket lovers in India. For two months, fans can watch exciting matches one after the other. It’s a lot of fun watching players go head-to-head while playing together for the country; The thrill of it is unique. Share this story Tags