Bollywood stars, haunted by AI, pull Google into fighting for personality rights

* Bollywood -I fight for personality rights in the new Delhi court * Actors argue that AI videos are damaging, should not be used in training. * Cases may have an impact on the way YouTube video section allows with permission. * YouTube still shows Bollywood AI content with millions of views by Arpan Chaturvedi and Aditya Kalra New Delhi, Repers and Persona) – In India, Bolllywood Stars asks to pay their livestock. Era of artificial intelligence. One famous couple’s biggest target is Google’s video -arm YouTube. Abhishek Bachchan and his wife Aishwarya Rai Bachchan, known for her iconic Cannes Film Festival, asked a judge to remove and prohibit the creation of AI videos that violate their intellectual property. But in a more far-reaching request, they also want Google to be ordered to have precautions to ensure that such YouTube videos are uploaded, you should not train other AI platforms, legal articles reviewed by Reuters Show. A handful of celebrities in Bollywood have begun to claim their ‘personality rights’ in Indian courts over the past few years, as the country has no explicit protection for those like in many US states. But the lawsuits of the Bachchans have so far been the highest profile about the interaction between personality rights and the risk that misleading or deep-looking YouTube videos can train other AI models. The actors argue that YouTube’s content and third-party training policy is of interest as it allows users to share a video they have created to train competitive AI models, and run the risk of further distributing misleading content online, according to almost identical filing of Abhishwarya of September 6, which is not public. “Such content used to train AI models has the potential to multiply the cases of using any infringing content, ie, which is first uploaded to YouTube, is seen by the public, and is also used to train,” the filing said. Reuters and Google spokespersons representatives did not respond to Reuters’ questions. The Delhi High Court asked Google’s lawyer in court last month to submit written answers before the next hearing on January 15. YouTube managing director of India, Gunjan Soni, described the platform last month as “The New TV for India”. With about 600 million users, India is the largest market of YouTube worldwide, and it is popular for entertainment content such as Bollywood videos. According to the court case, YouTube videos are ‘ominous’ Indian courts that have upset Bollywood stars about generative AI content that damages their reputation. In 2023, a Delhi court limited the abuse of Anil Kapoor’s image, voice and even a phrase he used regularly. Reuters must first report details on the Bachchans’ specific challenge against Google, which is contained in the court lanes that span 1,500 pages, where they usually target few well -known sellers for unauthorized physical merchandise such as posters, coffee cups and stickers with their photos, and even false signature. They also seek damages of $ 450,000 against Google and others, and a permanent order against such exploitation. The lawsuits contain hundreds of links and screenshots of what they claim are YouTube videos that show “Egy Regious”, “Sexually Explicit” or “Fictional” AI content. In early September, the judge ordered 518 website links and posts specifically listed by the actors to be taken down, saying that they did the couple financial damage and harmed their dignity and goodwill. However, Reuters found videos similar to the examples of infringement on videos quoted in Abhishek’s newspapers on YouTube. Among them: A cut with Abhishek that poses, but then suddenly a movie actress kisses using AI manipulation; An Ai portrayal of Aishwarya and her co-star Salman Khan enjoy a meal while Abhishek fumes are behind; and a crocodile chasing Abhishek while Khan tries to save him. Khan was in a relationship with Aishwarya long before her marriage. His spokesman did not respond to Reuters’ inquiries. AI can generate Bollywood love stories YouTube’s data-part states policy that creators can choose to share their videos for training models from other AI platforms, such as Openai, Meta and Xai. YouTube adds: “We can’t control what a third-party business does” if users share videos for such training. The Bachchans argue in their registrations that if AI platforms are trained on biased content that depicts them in a negative way and infringes their intellectual property rights, then AI models “are likely to learn such false, leading to its further distribution. be difficult for actors to set up a direct case against YouTube, as their grievances are mostly with creators and personality law. Three years paid more than $ 2.4 billion to Indian creators. Views show an AI animation of Khan and Aishwarya in a pool, while another shows it on a swing. -Video produced in a fist of Bollywood Khan and Abhishek in a fist fight within five minutes. Share.

Exit mobile version