Butterfly mourns Prestige's TT Jagannathan, considered him as 'thoughts that formed the kitchen industry' | See Facebook post

Butterfly, a branding brand for kitchen appliances, offered a deep tribute to former Prestige Group chairman TT Jagannathan, who died in Bengaluru on Friday at the age of 77. The competitive brand expanded its condolences on Facebook to ‘The Kitchen Mogul’ and called him ‘the dreamer who led with conviction, a thought that formed the industry, a spirit that made ideas to impact, and a thinker who saw beyond his time. ” Jagannathan, who has transformed a modest cookware business into Prestige, one of India’s most beloved homemade brands, is survived by his wife, Latha Jagannathan, and boys TT Mukund and TT Lakshman. How did his journey begin? Jagannathan, an IIT Madras engineer with a master’s degree at Cornell University, returned to India in the early 1970s to stabilize his family’s struggling business. Hardly in his twenties he took the reins of TTK Prestige and renovated both his products and public image. Which innovations have made prestige a household name? When reports of faulty pressure cookers threatened the company’s reputation in the late 1970s, he introduced the now iconic exemption system-a safety valve that reformed how Indian households observed cooking gear. In a television campaign in the 1980s, a man’s love for his wife linked to her safety in the kitchen, transforming a functional device into a symbol of care and modern pursuit, which sements the cultural relevance of prestige for decades. How has Prestige expanded worldwide? Under the leadership of Jagannathan, Prestige has an almost-banking ripplation to navigate global expansion, introduced the Manttra brand in the US and acquired the UK-based Horwood Homewares. Manttra has since become the best -selling Indian kitchen mark in US stores, while Prestige recommends more than 40% of the US printback market. How did Prestige compete in India? From a pressure cooker manufacturer, prestige has developed into a full service-kitchen solution brand, on cooking utensils, electrical appliances and home care products. However, the company had a stiff competition from Hawkins Cookers, whose loyal consumer base valued durable designs and traditional distribution. Prestige and Hawkins have dominated India’s pressure cooking market for decades and set trends in prices, marketing and product innovation.