Commercial sponsorship contracts and partnerships represent the primary source of revenue for the Kings League, which will be launched in Riyadh in the Middle East on October 24, following its launch in Spain and expansion to Brazil, Mexico, France and Germany, according to Jamal Agawa, CEO of the Kings League. He said in an interview with Al-Sharq: “We have a partnership with the Riyadh season, and some of his brands will be among the sponsors, in addition to other sponsors.” He added: “Our presence in the digital world will be prominent, as the matches will be broadcast completely on the channels of the participants in celebrities and on different platforms, providing an opportunity for sponsors to appear in different countries.” Agawa is of the opinion that the Kings League is very popular in the Middle East and North Africa, and “This was shown by the great demand for the tournament that took place in Mexico, because despite the time difference, it achieved a high viewer rate in the region.”
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