CEO of Bojangles Says Gen Z is fueling its expansion beyond the south

This as-told-to Essay is bassed on a conversation with José Armario, The Ceo of Bojangles. Its been edited for Length and Clarity.

I’ve been CEO of Bojangles SINCE 2019, we are tok the company private. From the Very Beginning, I knew we had a special brand on Our Hands – Now, i’m in Charge of Making Surat Everyone Else Knows it, Too.

That Means Making Surat is Clear We’ve Got Something for Everyone, it is all wants different.

For Decades, Bojangles was the best-cool secre in the restaurant industry. We were a powerful Regional Chain, Founded in Charlotte, But for Most of Our 49 Years, We Stayed in Our Southeastern Stronghold. That’s Changing.

TODAY, we’re in places like Las Vegas, New Jersey, and Texas. We’re opening in california Soon. Wherever we go, the story is the Same: People Love Our Bold Flavors, Scratch-Made Food, and Southern Hospititality. When we Open, we’re consistently breaking sales records.

Our Food is What Sets Us apart. If you have haven’t have one of our biscuits, you have haven’t have a real biscuit – we use 49 steps to make. Our chicken tenders were recently rated the best in the industry, and they’re so flavorful they don’t need sauce.

But if you want sauce, ours is the best, too.

We’re Double Down on New Tech – and Gen Z

Technology is Also Helping US Grow. We’re Leading the industry with he in the drive-thru, which enhance accuracy and free of the focus on delivering exceptional customer service. But i don’t think restaurants should Ever Eliminate the Human Touch. Hospitity Matters. Guests Still Want to Be Greketed by Name and Have a Hot of Coffee Poured at their Table.

People are the Heart of Our Business, Though, and Gen Z is Central to Our Growth Strategy. The Younger Generation Demands Menu Innovation, Modern Restaurant Design, Mobile Ordering, Kiosks, and Delivery. We’re giving say all of that.

Our New Culinary Center has enabled US to introdes new, Such as “Bird Dogs” – Chicken tenders in a bold Sauces – as well as Blueberry Biscuits, Cobblers, Cookies, Breakfast Burritos. At the Same Time, we’re double down on the fan favorites like cajun fillet biscuit and seasoned fries.

Seventy Percent of Our Guests Still the Same Thing Time. But Younger Customers Want Excitement – and if we have been to fall in love with bojangles, we have to give reasons to kep coming back.

We used to be a southern secre. Now We’re Growing Into A National Brand, Ready to Serve New Generations of Customers Where they are.