Discount stores in the Kingdom of Saudi Arabia gain an advantage over traditional groceries due to two basic factors, the first of which is the design of their products is consistent with the requirements of the Saudi consumer, and the second is their competitive prices, according to Depashish Mukherji, a main and partner in consumer practices and the retail sector in “Kirney Middle”. In an interview with “Al -Sharq”, Mukherji pointed out that the opponent’s shops have flexibility in prices and adjustment in a way that is compatible with consumers’ requirements because it has its own products and does not trade other products that sell it for a bonus. He added: “Grocery prices in Saudi Arabia exceed the prices of other stores.” A radical transformation “Carney” expected in a report that the retail sector in Saudi Arabia would see a radical shift during the upcoming period led by the discount stores dependent on providing low prices and special offers to attract consumers. She pointed out that the Saudi Market is a rare opportunity for this kind of store due to the presence of a wide part of consumer consumers from low and medium income, with a number of more than 20 million people earning less than 30 thousand dollars annually. Also read: “Saudi Senomi Retil” borrows 1.6 billion rows from “Emirates NBD”, and the report indicated that signs like “Dokan” have already started earning a 35% market share thanks to lower prices and low operating costs. He also pointed out that a recording of basic commodity prices showed clear differences between modern retailers and traditional groceries, while Carney believes that this price gap opens the way for new offspring that target this gap.
Discount stores increase their part of the Saudi retail market thanks to the flexibility of prices and design
