DNPA takes Magnite access to the streamline of access to premium stock and hearingata

Updated: Wed, 8 Oct 2025 01:23 PM (IST) Digital Media Publisher Association (DNPA) announced the acceptance of Magniet access. With this collaboration, DNPA members will receive self-service facility so that they can reach the first and third-party audiences. Magnite’s access will help apply shared data infrastructure and create a high value segment. DNPA secretary Sujata Gupta described it as useful in dealing with industrial challenges. Members of DNPA have received Magnite access. File photo -digital desk, Mumbai. Digital Media Publisher Association (DNPA), a company representing India’s 22 major news media publications, made a big announcement. DNPA says many members of the company have adopted Magnite access. Magnite is the largest independent advertising business to the cell in the country. Remove the ad, just read the news, DNPA members are now gaining access to Magnite -self -service, with the help of which they can ensure their reach after the first and third party audiences. Magnite’s access to partnership will give members of DNPA the right to implement shared data infrastructure. This will help them create a high value segment in their premium innovation. The transactions of Unified Ecosystem Support Private Marketplace (PMP) and Programatic Guarantee (PG) will benefit both publishers and advertisers. It also unlocks the ability to create the public package package. What will be the benefit? According to DNPA secretary Sujata Gupta, this alliance will be helpful in dealing with the long -time industrial challenges. It represents a visionary approach and reflects our commitment to innovation and cooperation. “According to Sujata Gupta, using Magnite, we have the opportunity to provide better facilities with advanced technology. With that, we also hold more control over the audience and premium stock. At the same time, according to the Magnite Asia, Gavin Buxon manager,” is the first such partnership with Magnite Proud. Through their techniques, DNPA will enable publishers and audiences. Also read: Modi will inaugurate Navi Mumbai International Airport today, what is the specialty?