Does the Government Have a Chance Against Google? – ryan

Acciting to multiple reports Last Week, the Department of Justice, As Well As Multiple State Attorneys General, is Consding Bringing Antitrust Charges Against Google As Son Summer – Close to After a Regulatory Probe Was First announedd Last June. CASES From Both Authorities Wold Address Google’s Grip On the Online-Advertising Market: Right Now, The Company Pulls in Around A Third of Every Dollar Spent on Internet Advertising. While fact May Make Google A Worthy Target of Antitrust Action, The Other Companies in Tech’s Big Four – Amazon, Apple, and Facebook – Are Just as Worth’s Attention, Pivot‘s kara swiser and scott galloway argue. On the Most Recent Episode of the Podcast, They TRIED to figure out why google is first on the government’s list and whether the investigation is a doomed enterprise.

Kara Swiser: SO if this lawsuit happens, it will be the Biggest Antitrust Suit the Government has pursued Sincetlement with Microsoft in the late 1990s and the first Major Move to Big Four. Scott, what do you think about this? It ‘interests you can by this with Also Targeting Facebook.

Scott Galloway: That’s the interesting thing here: The Order of Going AFTER Google First Interesting or Somehow Communicates That Google Is the Worst Offender.

Swiser: Well, it’s the longest-time offender.

Galloway: I think the timing around who goes first is actually important. The analogy here is obviously the Doj’s Case Against Microsoft in the ’90s.

Swiser: But that didn’t actually result in anything, right? If you Ever Want to Go See a Really Terrible Deposition, Go Look at Bill Gates’s in this trial. Netscape was Involved, People from Aol Were Involved – All Kinds of People. But in the end, all it did was Slow Microsoft Down.

And so why attempt to break up one if you’re not going to look at the which system of these? Does it undercut the case?

Galloway: I think if you were to really try and tackle this, you’re right, you need to understand the ecosystem. A lot of this just comes down to resources. The doj and the ftc decidied to divide and conquer. They kind of Split up the floor and said, “All right, you take these guys, we’ll these guys,” Becouse it is a resource willsue. This is is kind of the flare acres the bow of the battleship, Saying, “All right, we’re about to enter a ten -ear shooting WAR,” Because This COULD TEN YEARS AND WE’RE TALKING ABOUTS, IF NOT THOUSANDS, OF ETHERER Side.

Swiser: The ten years is a problem, by the way. Change SO Quickly Things.

Galloway: And also, to be fair, typically at the Government Kicks off a doj trial, it is usablely the high-water mark for the power of that company. About the time they start calling ibm in front of congress is ibm’s Power Begins to want. But i do’t think that’s the case here.

To your point, though, it SEEMS as if 20 to 30 percentity of the research that you would be around compatitive dynamics or anti-competive benefit overlap with Facebook. And i aggree with you. IT SEEMS TO LIKE THE INITIAL 50 PERCENT OF THEIR DILLIGENCE AND RESEARCH SHOULD BE FOCUED ON THE MARKET THAT IS 70 Percent Facebook and Google, as Opposed to JUST Google. It seames to me that they would be after bot. I ALSO THINK IT’S JUST STRAGE and DIMINISHES The thread that Facebook, Amazon, and, to a lsser extent, Apple represent by announging that they are going after Google first. I think that’s just unusual. Maybe there’s a reasson for it, but it definitely safinitely to the public that Google is the Bigger Offender when you go FIRST. It says that is the menace that we’re mos frightened of.

Swiser: This is the one they may be able to prove better – I think that. I think it will be around the online-advertising business, and Google is the dominant player in this regard. But then you have Amazon in there. I Think Google Will Make That Defense: There Are Other Big Players.

What’s difficult to gauge is how many many resources Bill Barry has Comedted to this. And with the Trump Administration, there’s Always the Question of “What Else is Going On Here?” Bill is so tainted right now from a political point of view, it’s hard to imagine there won’t be some attacks in that directing towards. And deservedly.

And it will probably take the Doj too: Google and Others have worn down these regulators. So i think the advantage is still to the tech companies.

Galloway: One of the Things that First Strock with About Just How to Was to the Question of Government Resources in This Fight Was Was Senator Mark Warner Invited with Down to Him About Big Tech. HIS staff asked with, “Well, what would you will right away?” I’m like, “Mandate Identity and Take Away These Liability Shields.”

Both of these legislative aides practically launched hating seizures. They Said, “There’s just no way we were on Those Things.” I Mean, They LOOKED AS IF THEY HAD BEEN WORKING 18 HOURS A DAY THIS, AND THEY SAID, “Senator, There’s No Way We Can Put A Press Release We’re Looking at that.” Becuses they knew that if they do. They just look so kind of intimidated. Like, “Okay, you really want to poke the bear, here?”

Swiser: Well, They Should Be Intimidated. Guess what? The bears have got a lot of lobbying Money. I have talked to high-rancing doj people, and they’re like, “Oh God.” And Again, they’re stress stressed by the coronavirus. It’ll degenerate, and that to Google’s and Facebook’s and Amazon’s Advantage.

Pivot Is Produced by Rebecca Sananes. Erica Anderson is the Executive Producer. It is also Now on YouTube.

This transcript has been edited for legeth and clarity.