Monk Ent, CEO of Gujarati -actor Hitesh Thakkar, because he ate Khaman at Surat's airport: 'Stop terrible ways' | Company Business News

Monk Entertainment CEO Viraj Sheth, Viraj Sheth, dropped to Gujarati actor Hitesh Thakkar, saying that Gujaratis ‘must learn social label and clues’. In the video, which has become viral, Hitesh Thakkar is seen at the airport floor and Khaman, a Gujarati dish, eats with his friends. As he ate, he says in Gujarati about holding his roots. Sheth shared and knocked out this video, saying that Gujaratis had the means of learning social clues. ‘Gujaratis must learn social label and clues. We have the means and resources to learn it, ‘he said. The CEO of Monk Entertainment further asked Gujaratis to get out of their comfort zone, as the community has all the qualities to represent India at the world stage. ‘Get out of your comfort zone and stop pushing terrible ways under the garment to be rooted. We have the business skills, the street smart and the work ethic to represent India at a global stage, ‘he said. Sheth, a Gujarati, urged his fellow community people to try different kitchens while traveling abroad and opening their minds. ‘Stop eating Gujarati food just as you travel abroad. Experience different cultures, kitchen and traditions. Open your mind. Robe well. Talk well. Fun with people from all countries, ‘he said. “Don’t fall for this ‘be proud of your roots’. You can be proud of your roots without having to be uncertain enough to make them disappear anywhere, ‘Viraj Sheth added. The post of the internet split forj Sheth also elicited a debate on the comments section on the Gujarati community. Some agreed with the CEO, but others supported Hitesh Thakkar. “Our gujus is loud wired and we have a superior complex that is too much with hard core beliefs in food affairs, it’s too much in the cerebellum to change in this generation, maybe Genz will be easier,” a person said. “This is where your people have to penalize a lot for the distortion of holiness in public place,” another added. However, some users did not agree with this view. “What’s wrong with seating on the floor and an incredible Dhoklas,” one of them said. Another user has pointed out that not just Gujaratis, Indians in general, must learn ways. “Slightly wrong statement … ..Indians should learn label a clues. Also this behavior would have caused me, and many more ppl .. Leave aside -Indians. [sic]’Said the user. In the video, Hitesh Thakkar is seen at newspapers at the Surat Airport and enjoyed Khaman with his friends. The actor was on his way to Pattaya, Thailand. First Published: April 27, 2025, 09:49 IST