Cinema Group Press on Films to stay in theaters longer

02 April 2025 12:34 AM IST Film theaters/ (PIX): Cinema Group Press on films to stay in theaters longer * Cinema Group pushes for movies to stay in theaters longer, and a 45-day exclusivity to increase the box office * Stream reduces traditional 90-day theater, pricing flexy theater. Richwine Las Vegas, – Owners of Film Theater are keeping a new effort to keep films in theaters for a longer period before they are available to watch at home. Cinema United, a trade organization previously known as the National Association of Theater owners, called a minimum 45-day window of exclusivity for all films on Tuesday to boost boxing offices that still hang below the pandemic levels. “Shorter windows reduce the number of people who go to the theater in the opening weeks,” said Michael O’Leary, president and CEO of Cinema United, during the annual Cinemacon Convention in Las Vegas. “It strikes the most important point and in many cases strikes the ability of films for medium or smaller budget to build an audience or even get off the ground,” he added. In the past, the issue has caused friction between theater owners and media companies. It was previously standard practice that films played only 90 days or longer in theaters. The emergence of streaming and the pandemic led the media lumps to reduce the period. Today, as soon as 17 days, a film may be available to stream at home – at a fee. The period varies for each title. In 2024, US and Canadian box office receipts amounted to $ 8.6 billion, 25% among the pre-pandemic heights of $ 11.4 billion in 2019. Theater operators said their business would benefit from a constant timeline, and they wanted studios stop to advertise that a movie was at home. “One of the most important things is not to announce the current date while we are still playing the film,” said Bob Bagby, president and CEO of the B&B Theaters chain. “It confuses consumers.” Hollywood studios have shortened theater windows to make money with houses streams at home. They argue that many films collected most of their box office dollars within a few weeks. Streaming Service Netflix places only a small number of its films in theaters for a short period. Sony CEO Tom Rothman told the Cinemacon crowd on Monday that “Sony will work with you” to set windows and to taste flexibility, although he offered no details. “If theaters and studios succeed in the long term and do the right thing, the future will be great,” said Rothman, chairman and CEO of Sony Pictures Entertainment’s Motion Picture Group. This article was generated from an automated news agency feed without edits to text. Stay contact with all the glitz and glam of the world of entertainment, from Hollywood Gossip to Bollywood Chit Chat. Also, don’t miss the music Buzz, Anime Scoops and Ott action. Stay contact with all the glitz and glam of the world of entertainment, from Hollywood Gossip to Bollywood Chit Chat. Also, don’t miss the music Buzz, Anime Scoops and Ott action. See fewer