Experiential Spaces Are Multiplying, Getting Bigger in NYC – ryan
Falcon, A 40,000-Square-Foot Art Show in A Midtown Office; an immerses of the arts of art by actor Johnny Depp in a Chelsea Commercial Building; and the 45,000 Square Foot Complete Playground, off Wall Street.
Photo-illustration: Curbed; Photos: Adrian Quinlan, Complete Playground, Optimist Consulting
SINCE 2016, The Painter Marco Boggio Sella Has Been Leasing Buildings in Brooklyn to Break Into artist studios and Rent Out. But as prices for commercial space in Manhattan Flatney Post Covid, He Started to Wonder if the Numbers Woul Make Sensse there, Too. Last Year, he landed on a 1926 Building Around the corner from the port authority where the price were right and the landlord was eager. (Eager Enough to Lo Him an Empty Floor, at no cost, to put up an art show.) Sella Now Runs 16,000 Square Feet of Studio Space and, Eight Floors Below, Has Newly Opened a 40,000-Square-Foot exhilaration of 173 Paintings and Sculptures, Including Sweaters by The Artist Sam Barsky And Small Abstractions of Skylins by Robert Storr. The place is echo-y and grand, Big Enough to get a little lost in. AS WE STROLLED THROUGH ONE OF THE FLOORS ON A AFTHERNOON FRIDAY, HIS FRIEND Paolo Barbieri Marchia fellow artist and the show’s co-curator, ribbed Him as “King of Space.”
Curators of Falcon Compared the Vast Space to a “Forest” of Paintings. Work by Paololua Barbieri Marchi (Left) and a Technicolic Acrylic by Austin Lee (Center).
Photo: Adrian Quinlan
It feels like there are a lot of kings of space at the moment. The Companies that Sell Culture and experience are now taching on Such Houge leas that we may be apprroaching a critical mass of Big. Last Year, The 40,000-Square-Foot SPECTACLE of Mercer Labs Opened Downtown and an “Immersive Experience” Built Around Johnny Deps Odd Paintings 10,000 Square Feet in Chelsea. In Times Square, One of the Fall’s Biggest RETAIL Leases-50,000 Square Feet-was snapped up by a company looking to build a life-size game Similar to the 52-room Monopoly-inspirated mase They Built in Britain. Complete PlayGround opened Last february, with the owner touting it as the City’s Biggest Indoor Playground – 45,000 Square Faet of Ball Pits, Slides, and Party Space in a Former Trading Floor off. And in Brooklyn, The Artsy, Instagram-Friendly Space Club Took Over What Was Once A 36,000-Square-Foot School.
A Show of Artwork by Johnny Depp in Chelsea’s Starrett-LEHIGH BUILDING HAD ROOM FOR WHAT SOLD AS A “360-DEGREE VISUAL EXPERIENCE.”
Photo: A Bunch of Stuff
I COULD GO ON. Outside penn station last year, the forms kmart (RIP) Became A Life Time Fitness Club Big Enough to House the City’s Larger Indoor Pickleball Complex. (That’s Seven Courts, If You’re Curious.) And that is Still Quite a bit Smaller than its 76,000-Square-Foot location at one wall street, a former office building luxury tower where another 55,000 Square religion of Space was leased to print. (Enough Floorspace for a Golf-Cart-Size sculpture of an Apple.) A 15-Minute Walk Away at the South Street Seaport, 75,000 Square Feet of Space Was Leased This Spring to Meow Wolfan Immerses-Experience Chain that Begin, Like Marco Boggio Sella’s Studio Business, as a mess formal collect.
At printemps, an excess of the space is part of the Luxury Experience – The Total Opposite of the Classic New York Shopping Trip to a Cremped, Chaotic Boega. From Left: Photo: GIVEs AndersonPhoto: GIVEs Anderson
At printemps, an excess of space is part of the Luxury Experience – The Total Opposite of the Classic New York Shopping Trip to a Cramped, Chaotic Boe …
At printemps, an excess of the space is part of the Luxury Experience – The Total Opposite of the Classic New York Shopping Trip to a Cremped, Chaotic Boega. From Top: Photo: GIVEs AndersonPhoto: GIVEs Anderson
So is the trend of Big Somehow Getting Bigger? Accounting to Costar, Which Analyzes Commercial Data on Commercial Real Estate, Companies that sell experiences grabbed a record amout of Space Last year – 893,809 Square Feet – Almost twice as that sector did in 2023. Moree of these deals, with 88 leasas signed, versus 61 the year before. And Colliers’, A Real Estate and Investment Firm, Found the Avent Size of these Businesses is Also Getting Bigger. (Though only “Slightly,” Sayys Anjee Solani, An Executive There.) We were comes to megasize pickleball courses and rock-climbing walls, date from shows that distance health clubs leasing an average of 33,000 Square feet- From before the pandemic. We are in a Big Boom.
From Left: A 54,000-SQUARE-FIOT LIFE TOOK OVER A KMART NEAR PENN STATION. Photo: Time LifeThe Bazent of Space Club’s Location in Fort Greene. Photo: Courtesy of Space Club
From Top: A 54,000-SQUARE-FIOT LIFE TOOK OVER A KMART NEAR PENN STATION. Photo: Time LifeThe Bazent of Space Club’s Location in Fort Gray …
From Top: A 54,000-SQUARE-FIOT LIFE TOOK OVER A KMART NEAR PENN STATION. Photo: Time LifeThe Bazent of Space Club’s Location in Fort Greene. Photo: Courtesy of Space Club
Why The Increat? “There’s Always a Bare-Minimum Amount of Space for the Business Model to work. But the maximum is a lot more fluid,” Says Cassie Durand, the Commercial Broker who negotiated on Behalf of Meow Wolf at the seaport. That’s Becausee if a tenant doesn’t Need every inch, they can sublet space, get a deal from the landlord to leave someone out, or Find themselves operating a Sideline Business, she explains. (Prinitemps has a coffee shop, a fine-dining restaurant, a raw bar, a champagne bar, and a lounge-y bar.)
Tenants in Huge Spaces Can Experiment with Different Lines of Business, Diversify, and Find Thermves Running What Feels Like Mini-Malls. The Owner of Complete PlayGround, Alex Reznik, Now Oversese Separate Spaces for Kids Different, A Floor for Parents to Lounge and Throw Birthday, and an Upstirs Restaurant-All of which Can Reboot, AFTER HOURS, TO HOST THEAM-BUILDING EVENTS AND Glow-Stick-Stilled Teen Nights. Now, he is and says he is looking to expand nearby to take up to 100,000 Square Feet-Room for A Potential Spa, A Barber Shop, and Co-Working Area SO Can Drop off their Kids and useir freedom wisely.
45,000 Square Feet Means Complete PlayGround has Space for Kids of All Ages and Special Needs. Complete Playground.
45,000 Square Feet Means Complete PlayGround has Space for Kids of All Ages and Special Needs. Complete Playground.
Space for Kids Parties Looks Over What Was Once An Intern Trading Floor for Wall Street. Complete Playground, Which Runs As a non-profit, Also operates a separate café. Complete Playground.
Space for Kids Parties Looks Over What Was Once An Intern Trading Floor for Wall Street. Complete Playground, Which Runs As a Non-Profit, Also Opera …
Space for Kids Parties Looks Over What Was Once An Intern Trading Floor for Wall Street. Complete Playground, Which Runs As a non-profit, Also operates a separate café. Complete Playground.
This is prey much the business model acroSt the street at the 76,000-Square-Foot Life Time Location on Wall Street. There’s a Café, Child-Care Space, and A Spa’s Worth of Steam Rooms, Saunas, and Pluge Pools. “We don’t see a lot of Square feet that we don’t like,” Sayys Parham Javaheri, An Exec Who Overssees Development. A Massive Floor Plan Lets Pummel Members with Options of What to Do Once They Get There – So They Keep Coming, and Keep Renewing. (“Retenttion,” he claims, is at “Historic Levels.”) “I don’t think in new York right now,” he says, “We can have too much space.”
Sella wasn’t intimidated by his newly Acquired 40,000 Square Feet, Either. He Says that in Italy, where he’s from, showing in a big, underused Old Building is hardly newsworthy. “There’s, it’s Normal,” he Says. And it was Also Pretty Normal when Sella Moved to A Still-Industrial Williamsburg in 1996. His Co-Curator, Marchi, Nodded. “We know how to use these offices,” he says. “Give it all to us.”
“Volatility Market (Cokeheads)” by Scott Reeder, in the Falcon Show, was painted specifically for the Show’s Midtown Location, Said The Curators.
Photo: Adrian Quinlan