The popularity of "Dubai Chocolate" arouses a global crisis in pistache supplies

The great increase in the popularity of “Dubai Chocolate” set fire to a global crisis in Pistache offer, which exacerbated the world shortage in these green nuts and paid their prices to rise. Dubai chocolate panels consist of a mixture that combines pistachios cream, fragmented pastries and milk chocolate. After the launch in 2021 by the Emirati Chocolate Company “Fix”, it achieved a limited popularity before making a global riot thanks to the spread of a video clip via the “Tech talk” platform. The cut, published in December 2023, won more than 120 million views and set fire to a global obsession with pistache chocolate and led to the rise of a group of forged chocolate products, according to a report by the Financial Times. Pistache prices rise worldwide with the intensification of the state of Manie, the prices of Peeled Pistachius jumped to about $ 10.30 per pound according to CG Hacking from $ 7.65 per pound. Haking pointed out that “the global pistache market is currently going through a scarcity of supplies.” Dubai chocolate is sold at high prices. Lindt offers his version of the British product for 10 pounds for the package weighing 145 grams, or more than twice the price of other chocolate panels of the same brand. However, the big turnout urged some stores to determine the number of panels allowed to buy each customer, while “Lindand” and the British Store “Series” launched WM Morrison “Easter eggs filled with pistache. Pistachios shares have already declined last year, after a disappointing harvesting season in the United States, which is the most important source of these kinds of nuts. Haking explained that the quality of the US crop was higher than usual, which led to the low amounts available in low -cost pistachios, which are usually used as basic ingredients in the chocolate and other food industry. “There was no abundance in supplies, and with the appearance of Dubai chocolate and the rush of chocolate makers to buy everything they can get from pistachi pills, the rest of the world has a serious supply shortage.” Pistache exports to the UAE showed the statements of the Iranian Customs Authority that the export of Iran, who is the second largest producer of Pistache, rose by 40% to the UAE during the six months ending in March 2025, compared to the quantities exported over the past twelve months. This deficit forms a fundamental shift of the year 2023, when the global offer exceeded pistache, which led to a decline in prices, according to Bahuz Agha, a member of the Iranian Pistache Association board. Due to this surplus, a variety of secondary products, such as butter, oil and pistachios, which can be used in many foods based on pistache, said, according to Aga. He added that “this case almost coincided with the launch of Dubai Chocolate, which gradually spread. Main as a result of the decline in almond prices Kingdom. Chocolate fans have already suffered from a cocoa offer crisis, which led to about three times the prices in 2024, as crops were damaged as a result of hard weather and diseases. Smaller chocolate panels with new recipes containing less cocoa. At the same time, she expressed concern about other parties to utilize her brand in a way that customers could deceive. However, this policy did not hamper competing companies. “We see a big demand for Dubai chocolate. We just launched it a few months ago, and the question doesn’t stop, but still stay crazy,” said Johannes Ledirach, CEO of the Swiss Chocolate Industry “Läderach”.