In an effort to avoid the European Union’s antitrust fine, Alphabet’s Google offered to make further changes to its search results. Google said the latest adjustments have been made, so that search results for third -party vertical search services and Google’s own presentations provide identical information, functionality and features. “We will create the opportunity for each VSS to show its own box looking for. A US subject will be populated with the results of the US Stock,” the company said in its proposal. It has been added that the box has the same format and information for third parties VSSS as for Google. The winning bid for the box is based on objective and non-discriminatory criteria and it will not share the competitors’ data with others, Google said. Suppliers such as hotels, restaurants, airlines and travel services appear in a separate subject, either above or below the vertical search results, depending on how relevant it is to the user’s query. The technical giant revised its July proposal after receiving criticism of specialized vertical search platforms – those focused on specific industries such as travel, eateries and transport – as well as of price comparison websites. Google came under the European Commission investigation as it allegedly preferred its own services such as Google Shopping, Google Hotels and Google flights over competitors. Read also | Google decision shows that antitrust instruments are struggling to keep up with technical markets. It runs a fine in the coming months, other sources told Reuters. The EU case is under the Landmark Digital Markets Act, which sets out a list of DOS and Don’ts to limit the power of great technology, create room for competitors and increase the choice for users. Google also said it wants to close the matter and find a solution that provides for all parties. “We are still concerned that any further changes to search the commercial interests of a small set of intermediaries will prioritize over European companies who want to sell directly to their clients,” a Google spokeswoman said. Meanwhile, Britain’s competition watchdog, competition and markets authority have recently paved the way for a more difficult regulation to tackle Google’s dominance in online search, among new targeted measures focused on technology giants. The Competition and Markets Authority said it has appointed Google with ‘Strategic Market Status’ (SMS), which subjected it to special requirements, in a final decision after a nine -month investigation. “We have found that Google maintains a strategic position in the search and search advertising sector,” Will Hayter, executive director of digital markets at the CMA, said in a statement. (With agency input)
Google offers new changes to search results to avoid the EU -Antitrust -Fine
