The story of Kain's founder makes Silk Batik made of local standard in GBN 2025

Jakarta – Melie Indarto, a young woman from Pasuruan, East -java, as well as the founder of Kain, was present as a speaker at the Talkshow of the Batik Nusantara 2025. On the event she shared a number of unrest during the fashion industry in Indonesia. One is the manufacturing process that is less friendly to the environment. ‘Behind the sparkling of the fashion industry in Indonesia, one that made me restless when I noticed that the fashion industry was the second largest contributor of the pollution industry to oil and gas. Because the process used many chemicals from the yarn, the material said to the color of the textile of the shortage of the raw material imported. Cotton, linen and Rayon are still imported from abroad. We are not independent, and do not even reach the sovereignty of fiber. Really far, “he said. On the other hand, in his own hometown in Karangrejo Village, Pasuruan, he found a cultural wealth that was almost lost. Batik Village and Tenun Village slowly lost successors, because previous craftsmen can only produce cheap materials such as shot without revival. Like primary school, even graduates in high school, even former factory workers. In the end, we made the community to facilitate free training, the work ethic, the taste, so that it can produce material that still has local spirits, but according to the taste of the market, “he said. Melie added that Kain’s uniqueness was strongly rooted to the brand philosophy that carried the practice of sustainability as a whole from the beginning. The beginning we set up Kain, we did indeed leave with holistic sustainable practices. Sustainability is not just a matter of material, not just because we wear cotton or organic fibers. But also how we treat people, treat nature, “Melly concluded. In its production, the raw materials of substance used by Kain use local side. Only to note, the side used by Kain, comes from caterpillars that use local feed, cassava leaves. The difference with which Chinese side, this Eri -she eats cassava leaves. So the tongue is already a local tongue. If we know so far, it may eat the Murbek, but this one is like a Sundanese restaurant, eating fresh vegetables. NOOD SERILE KAMBER, low maintenance and can be grown directly to the house. “In 2022, Melie Indarto’s hard work through the CAIN brand finally performed well. It is believed that this brand is a SERP souvenir supplier in the G20 International Forum held in Indonesia. to complete orders. And this is proof that local products can also enter the world market, as long as we have a strong work system, a clear soup and a solid vision, “he said. For information, the 2025 Batik Nusantara Batik (GBN) event held by the Ministry of Industry was held from Wednesday, July 30 to Sunday 3 August 2025, at Pasaraya Block M. Opening ceremony, Talkshow with Batik figures, fashion show, creative workshops, batik parade, to music performances.