"He likes Swiss watches!": Trump shocked horology with rates | Company Business News

The Trump administration has thrown Switzerland with a penalty new rates. Little seems to be more surprised than buyers and sellers of Swiss watches. Oliver R. Müller, a luxury watch consultant in Switzerland, was indignant by the battle that rates are likely to cause the country’s watch industry, which recently relied on demand from the US to compensate sales of sales in China. “This is another burden that comes above a lot of others,” Müller said in an interview. The administration’s 39% tariff on all Swiss imports, if transferred from prestigious brands such as Rolex, Patek Philippe and Omega to distributors in the US, is likely to lead to increasing retail prices from 12% to 14%, according to Müller. It would add about $ 1,000 to the $ 9,500 price from a rose -free steel Rolex submarine. Swiss watches are a long-standing sign of wealth, and over the years the president has been seen with different high-end hours, including a Rolex. Members of his family and his administration also had Swiss watches in public. For observers, this made the 39% levy all the more upset. “In addition, he likes Swiss watches!” Müller said. Over the past few years, watches have made a growing American fan, with obsessive owners showing their collections on social media. The chain dealer looks at Switzerland, which has places in Tony store areas across the US, said in a statement that it will continue to work closely with our brand partners to reduce any potential impact. ” Trump administration officials did not focus on watches if they put the rates in place, but rather mention pharmaceutical products as a driving force in the imbalance between the countries. The US has no large luxury look at the industry of its own. Online watch enthusiasts have clocked the total and reference numbers of the highest watches of Trump officials. FBI director Kash Patel was seen wearing a Breitling. Former Doge Czar Elon Musk has a Tag Heuer with the SpaceX logo. Foreign Minister Marco Rubio – who stated in a previous political life that Trump, would not have inherited a fortune from his father, would sell a “watches in Manhattan” – also carried a Rolex. There were already warning signs in the Swiss watch industry before Trump’s rates. Exports fell 5.6% in June compared to a year earlier, according to the Federation of the Swiss Watch industry, a trade group. It was powered by ‘significant declines’ in sales in the US, as well as Japan and Hong Kong, the group said in a monthly report. Last year, Trump borrowed his name and signature to a series of Maga-coded hours, including a “Swiss” Tebobillon of $ 100,000. The watch manufacturers, a firm registered as the survival watchesonearth LLC, did not respond to a request for comments sent by an intermediary. The site states that the watches are “not political and have nothing to do with any political campaign.” With the help of Chris Rovzar. © 2025 Bloomberg MP This article was generated from an automatic news agency feed without edits to text.