How did Huawei and Apple not win Chinese consumers?

If there is one thing that the late scientist Steve Jobs, the founding partner of Apple, is his excellent ability to deliver impressive offers. Before Apple was turned to the world’s highest valuable business, it was a small business that could attract attention and set fire to the enthusiasm of consumers looking for excellence and rebellious. It seems that the company is “Huawei Technologies” inspired by this approach to choosing a timing of its wonderful opportunity to start its new product as it decided to organize it on Tuesday after a few hours of the annual keyword for Apple on the iPhone. The Chinese company unveiled its new phone, “Mate xt”, which is the first smartphone in the world equipped with a triple screen that can be folded in the form of “Z”. Photos of the unique triple design caused a sensation on the internet, especially compared to the modest promotion that the new iPhone brought 16, which was the most important feature of the new button. It was not the importance of “Apple” to be the most important marketing advantage for its new phone is the capabilities of artificial intelligence integrated into the device that will only be introduced in the Chinese language next year, and it is subject to difficult and strict organizational approval before reaching this high -profit market. The absence of this most important feature in China has led to a flurry of mockery and criticism of local social media, as one of the users on the Weibo website made a sarcastic remark that had a wide distribution, saying that the iPhone 16 should be sold at half the price without these capabilities. ‘Huawei’ seizes the opportunity, ‘Huawei’ was wise to exploit the opportunity and excellence in devices in devices, while most other players in the industry review the updates of artificial intelligence that have not yet been proven. The years of American hard sanctions have changed the story of the return to the image of the vulnerable victim among the patriots of Chinese consumers. The company, based on its headquarters, unveiled its Mate 60 Pro smartphone, with a slide made in China, and the United States tried to prevent the production of the US Minister of Trade Gina Raymondo last year. But the last impressive appearance of the extent xt hides great weaknesses behind it. The price of the phone begins from 19999 Yuan (2800 dollars) at a time when Chinese consumers spend. Many media confirm that millions of people requested the “Mate xt” phone before being launched on the official website “Huawei” (until Wednesday, the number of registered to buy the phone was 4.8 million people). But these numbers are misleading, as the booking system does not need an introduction payment, and it warns those who register on the website to buy the device when it is for sale later this month, on the same day of launching the iPhone 16 telephone. At the same time, the “Bloomberg Intelligence” analysts expect sales at the last one million units. Analysts added that the high price and attractiveness in the targeted market is likely that its impact may be less on the leading smartphone sector in China compared to the impact of the “Mate 60” device. Apple’s position in China did not disclose the event of the “Mate xt” version of any information about the slide used in its operation, which caused speculation among analysts to have no remarkable progress with technology, and that the high price of the device may not be in significant performance improvements. Due to the fines imposed, the Huawei smartphones are currently developing generations later for those who use Apple in iPhone phones. Huawei is expected to launch its upcoming pioneering telephone, “Mate 70” later this year, which is the closest competitor to the “iPhone 16”, later this year, although reports indicate that the company is having trouble producing electronic slides. However, Huawei’s weakness does not necessarily mean more success for Apple. The iPhone began to lose its attractiveness in the Chinese market, as the company, located in Cuperno, California, comes from the list of the five largest smartphone manufacturing companies in China, despite the presentation of big discounts. It will be difficult for Apple to maintain the loyalty of consumers in China when the updates associated with artificial intelligence, which are much promoted, are not ready for launching in the Chinese market. Apple has partnered with the “Openai” company developed for the “chatgpt” technology, but this service is prohibited in China, and the company has not yet announced a local partner to overcome this obstacle. Unlike the improvements associated with cameras or devices, you provide updates on artificial intelligence to improve services, such as summarizing notifications or helping users formulate e -mail messages that match the linguistic and cultural context, a new and complicated challenge against “Apple” in China. This comes at a time when the company also experiences major organizational problems that have imposed Beijing about artificial intelligence techniques. The separation of the Chinese consumer needs Apple to significantly improve its efforts to localize artificial intelligence if it wants to retain its position in the second largest economy in the world. China’s iPhone users may feel frustrated by the business they left behind in the artificial intelligence race. On the other hand, these consumers may also feel marginalized due to Huawei’s introduction of a smartphone at a price of $ 2,800, in light of the major economic challenges the Chinese economy faces. With a strong support from the Chinese government to develop the local smartphone industry, Huawei is not considered in a poor position. Although its sales were witnessed by a recovery thanks to the national feeling, the business must bring about real technological innovations if it wants to maintain its momentum, as it will not only be publications that attract attention. Even the foldable smartphones three times may just look propaganda techniques if you do not add real value to users. The next holiday period is a decisive test for Huawei’s performance against Apple in the high -value smartphone market in China, and the launch of the series “Mate 70” can have a remarkable impact. But at the moment, this competition can turn on some Chinese consumers to postpone the purchase of new phones, and choose to keep their current devices for a longer period. In short, the article deals with the competition between the “Apple” and “Huawei” businesses in the smartphone market, focusing on the timing of the Huawei Mate XT -Phone hours after introducing Apple for the iPhone 16. Huawei focused on providing a folding screen technology while Apple criticized the absence of artificial intelligence have. ‘Huawei’ has utilized the economic conditions and the fines that imposed itself as a national alternative, but the high price of “mate xt” can limit its impact on the market. On the other hand, Apple faces challenges to maintain its position due to the lack of readiness of its technologies in China, which indicates strong competition between the two companies in the future.