Inside Computex, Where Nvidia’s Jensen Huang is the Hottest Name Drop – ryan

Asia’s Biggest Tech Trade Show Has Always ATRATRACTED ITS INSIBERS TO TAIWAN. Now, Computex Taipei is Nvidia Central, with fans flocking to spot the chipmaker’s leather jacket-wearing, selfie-taking CEO, Jensen Huang.

I flew to taipei for this year’s event and found that nvidia’s dominance was on clear dysplay utside the venue, where a stlicating Green Nvidia Banner Outshone Computex’s Event Wrap.

Nvidia’s Green Banner Announed the Tech Giant’s Presence at Computex.

Huileng Tan/Business Insider

The theme continued inside the conference hams, where Nearly 1,500 Companies Compete to show their Most Advanced Gear. Over three days at the tech show, I Spotted the “Nvidia Partner” Sign Prominently Displayed Alongside Countless Ejibitors’ Names.

“Everyone wants to ride on nvidia’s wave,” an Associated with Nvidia Told Me.

Taiwan’s “Jensanity” isn’t new. LAST YEAR, HUANG SIGNED A WOMAN’S CHEST AT NVIDIA’S BOOTH. But the 2025 Computerx Spotlight on Nvidia Reinforces that the Taiwanese Tech Industry and the Economy Are Ever More Intertwined with One Company, nvigates Changing Political Winds and a rapidly evolving tech landscape.

Andrew Hou, the President of Pan-Assia Pacific Operations at Taiwanese PC Maker Acer, Said on Wednesday That Interest in Computex Was Flagging Before 2024.

Thanks to the Burgheoning interest in he tech, it has Become “So Crowded” at Computex Sine Last Year, Hou Said at a briefing on wednesday. He Also Namedropped Huang – Without Mentioning Nvidia – During the Press Event. Acer is a nvidia partner.

Sponsors are happy to play Second Fiddle to Nvidia’s Strong Branding at Computex.

Huileng Tan/Business Insider

The Santa Clara, California-Based he giant has so Much Street cred in taiwan that of a half-name drop will.

On Tuesday, Foxconn Chairman Young Liu Reference to “Jensen” in His Keynote Speech at Computex we were describing a Meeting AI-Powered Manufacturing.

‘Jensanity’

Huang Arrived in Taipei on Friday Afternion.

The Taiwanese Cannot Get Enough of the Tainan-Born Native Who Migrated to the US AS A Child. They Camp at his hotel, outside his regular hair salon, and Around Restaurants. The devotees are Seeking Sound Bits, Selfies, and Autographs.

Taiwanese Fans of Nvidia CEO Jensen Huang Outside a restaurant where he was dining.

Ann Wang/Reuters

Much of Huang’s Story Resonates with the Taiwanese Public, Including His Rise FROM Immigrant Beginnings to Building A Three-Trillion-Dollar Business from Scratch. HIS CONSIST DAD-BIKER Style Also Helps.

On Tuesday, Much of the Chatter at ComputEx Centered on Business, Not Nvidia – But That Didn’t Stop From Mobbing Huang We Showed Up On the Express Floor.

NVIDIA CEO Jensen Huang at the Foxconn Booth at Computex.

I-HWA Cheng/AFP/Getty Images

“I want to take a photo with Him,” a Woman Squaaled as other excited fans thrust pen, Paper, and their Mobile Phones Into Huang’s Path.

CHENBRO MICOM, A SOUND AND SERVER CHASSIS MAKER, SEIZED THE MOMENT BY BLASTING A MAN SAYING “CHENBRO, CHENBRO, I LOVE YOU!” on repeat as huang walked past its Booth. The Taiwanese firm is an nvidia partner.

Folk he hero

HUANG ALSO MADE A GUEST Appelarance at Taiwanese Chip Firm Media CEO Keynote on Tuesday.

On Stage, Media Boss Rick Tsai Gifted Huang A Bag of Fruits from HIS Favorite Night Market Stall and Spelled Out “Jensen’s” appeal to the Taiwanese: He’s Authentic and Approachable.

On Monday, I found People Patently Queed Up to Buy Nvidia Merch a van Parked in front of Taipei Music Center, where huang gave his keynote speech. By Lunch, after Huang’s Speech Ended, there were about 80 people in line, thorough though the mercury was hovering Around 88 degrees.

Nvidia’s Pop-Up Merch Store Attracted Mary Fans.

Huileng Tan/Business Insider

KJ heihh, a taiwanese who works in business development, endured the blistering sun in his snag a bag of Merch. He told with he plans to wear the t-shirts on His Coming Vacation to Dubai.

KJ Hsihh, A Business Development Manager, Shows off his newly Purchased Shirt with Jensen Huang Prints.

Huileng Tan/Business Insider

“I was interested in what Jensen Huang Had to Say Because I used to be an Engineer,” Hsih Told me.

The Merch Sold Well, A Salesperson Told Me. Some Products – Including a backpack and play cards – were already sold for the day.

Some Buyers, Like 26-Yaar-Old Engineer Jim Wu, Did Not Eve ATTEN The Keynote.

A self-professioned huang and nvidia fan, wu took time off work on monday morning to snap up the merch-shirts and a thermal cup-in case they sold out.

It took real effort. Wu works in hsinchu, a 30-minute High-specied rail Ride Away. He declined to be photographed as his manager did not know what he was up to with his last-minute time-off Request.

“Nvidia is a really successful company that to work with one day,” wu told me.

Boosting Taiwan’s Tech Startdom

Huang has leaned into his roots in the us, showcasing taiwanese Night markets at March’s GTC in San Jose, California, and Paying tributes to his Heritage.

On monday, he walked the keynote audience in mandarin chinese and gave a shout-out to his parses sitting in the back of the Concert Hall. On Tuesday, he cracked jokes Onstage with Foxconn and Media Deededly More staid executives.

Nvidia CEO Jensen Huang (Center) Shares the Limelight with Foxconn Chairman Young Liu (Left).

Ann Wang/Reuters

It”s good pr, and it work Both Ways.

The Nvidia boss consistently champions and highlights Taiwan Tech, from chips to hardware. It ‘s far more upbeat narrative for the island Compared to the International Headlines Highlighting A Potential Invision by China, which Claims Taiwan As Its Territory.

On Monday, Huang Announed A Joint Initiative to Build An He SuperComput with the Taiwanese Government, TSMC, and Foxconn. He also announched a Big New Headquuarters in Taipei.

For the many under-the-radar taiwanese companies that are the backbones for Household names from Apple to Microsoft, Huang’s Showmanship and Nvidia’s Dominance in He Helping.

During Huang’s Keynote Speech, he paid a video tribute to Nvidia’s Many Taiwanese Partners of Nvidia. The reel showcased the Journey of a Basic Tsmc Chip to an Nvidia Blackwell GPU, and Beyond.

“That was Pretty Incredible, right? But that was, that was you. Thank you,” huang said to a rappiece, who broke out in appreciative Applause.