Hybrid, CNG Trump EV for now at India's top car manufacturer

Maruti Suzuki India Ltd introduced Victoris, a middle-sized sports utility vehicle available in internal combustion (ICE), hybrid and CNG variants, even if the launch of the company’s electric vehicle (EV) in the domestic market is pending. The Victoris will be sold by mass market Arena Dealership Network, which intends Maruti to praise the vehicle competitively and expand its footprint in the SUV segment, which is currently less than a third of its total sales. While the company has mowed off the production line of its electric vehicles, the timeline for launching in the local market is still not clear. The company mentioned that it was looking for its EV in the current financial year. Even after the launch, the company noted that the most important growth market for its electric vehicles abroad will not be in India. Maruti is the only car manufacturer in the top four with a hybrid offer in the domestic market. Other car manufacturers such as Hyundai Motor India Ltd said they would soon like to join the hybrid market through the launch of a new vehicle. Right now, Maruti bet on great growth for its Victoris model in India and abroad. The new SUV will compete with Hyundai’s Creta, Kia’s Seltos and Mahindra’s Scorpio-N. One of the reasons for the business to bet on hybrid models was the localization of cells used in hybrid vehicles, which helps provide lower prices to consumers. ‘You might be interested in knowing that the Victoris Strong Hybrid version has a lithium-ion battery with a plocalization. The beginning of the production of these batteries recently started at our co-subsidiary TDSG in Gujarat, ‘said Hisashi Takeuchi, managing director and CEO of the company. CNG design is also very good about CNG’s prospects and has taken its development into account in its product design. “Our engineers have changed the platform intelligently to accommodate the CNG tank under the body, enabling more boot space,” Takeuchi said during the launch. While the company bet on the inclusion of the new vehicle of Hybrid and CNG drivers, it does not want to target a sales distribution between the ice, hybrid and CNG models. “We are technological agnostic. We are going to which variant is based on the need or question of the client. We have CNG, smart hybrid and strong hybrid. All options are there for us,” Paro Banerjee, senior executive officer of marketing and sales at Maruti Suzuki, told reporters about Victoris’ launch. According to experts, Maruti has a lot of room to dominate in the hybrid vehicle space, as it can give competition to diesel superages if they are priced competitively. Maruti, who uses his Japanese partnerships, is taking an edge in hybrids, after successfully localizing the technology. Unlike the EV trip, the company’s conditions are in the face, as the high cost platform raises prices. As a result, the international markets strategically keep as the prime growth for its electrical vehicle portfolio, “says Puneet Gupta, director of S&P Globility. The leadership of Maruti repeatedly emphasized the problem of the car affordability. In August, the chairman of Maruti Suzuki, RC Bhargava, said that one of the problems for EV’s was the unmistakable. “No one makes batteryzes in India. One of the problems of electric vehicles is today that people pack the cells in batteries, but the actual production of cells does not take place in India, “he said. Local batteries according to the Maruti chairman, it is a major obstacle to scale down EVs as it makes the car expensive. Sales of passenger vehicles rose to 4.5% (in July) last year. But the base is still small. Customers mostly buy EVs as second or third cars, “Banerjee said last month. Banerjee attributes the poor adoption to the lack of adequate public load infrastructure, causing the anxiety for consumers. Electric vehicles also have concerns about a lack of raw material, with China limiting rare nature magnet. to reduce. Strong hybrids are to replace pure diesel or gasoline vehicles because they increase energy efficiency by 36-44% and reduce carbon dioxide by 25-31% over gasoline vehicles. The main takeaway Maruti has launched Victoris SUV with Ice, Hybrid and CNG options -EV launching still pending. Consumers.