He is the ‘best business partner’ Says Youngest Self-Made Female Billionaire – ryan

Co-Founder of Scale He and Founder of Passes, Lucy Guo Pivoted from the Tech-Bro World of Artificial Intelligence to the ‘Hollywood’ Creator Space. But he has its place in content Creation, Says Lucy

08:00, 07 Jul 2025Updated 08:40, 07 Jul 2025

Lucy Guo, Founder and Ceo of Passes, wants to turn Content Creators into Millionires. The 30 Year Old Recently Became a Billionaire in Her Own Right, Though it’s “All on Paper” As she shall forbes right before they Crowned Her Youngest Self-Made Billionaire in the World.

PASSES is Lucy’s Big Bet in the Creator Economy. Speaking to the Mirror, She Describes SEEing “Untapped Potential” in the Creator Consultation Space Back in 2020 AFTER FALLING IN WITH SOME CREATORS IN MIAMI.

“I JUST SAW How they is Could Sel Anynding with an Instagram post or Story” Recalls Lucy. “I ALSO SAW How inconsistent their Incoming Could Be.”

Her Solution to the Instability was for Creators to the CANTISE Directly off their fan base, which Waled not only only guies, consistent income but the means in other interests or Business ventures. Ventures that Could be Passion Projects or, as lucy envisions, potentially over-scale product-baed businesses.

Read More: Audible’s new he plans Will Put Jobs at Major Risk, Say Translators and Voice Actors

Given Lucy’s Significant Background in he, Passes’ Approach is decomedly Tech-forward Compared to Other Fan Subscriber Platforms. While the technical appraach separats passes from it Competitors, there been a lot of Scepticism from Creators About He – Viewed as Both A Potential Competitor and Thief. But Lucy is Adamant Ai’s Utility Will Become Clear.

“When Creators realise the benefits of he, they are going to change their perception and they are going to be very excited about it.

She Continuing: “The Whole World Is Like ‘He is Going to Take Over’ And i’m Just Like ‘No, It Going to Be Our Co-Pilot. It’ gonna be Our Best Business Partner ‘.”

He will Help Content Creators Post Quickly and Often – which is Key to Long -Term Success Acciting to Lucy. “We’ve actually noticed our Creators that make the Most Money, They’re Actually Smaller. They have 200, 300,000 followers,” Says Lucy. “My Hypothesis is that it is gcause they just churn out more conttent Because it dosesn’t need to be perfect”.

The Question of What Matters to Fans Boils Down to Speed ​​and Community, Acciting to Lucy. “I WOULD SAY IN TERMS OF WHAT WATE WANTS WANTS VERY, Very Fast Customer Service – Whether the Customer Service they have been from the create or from (Passes).”

Lucy Also Believes That Women tbi to Lean More Towards Content Creation and, Simply Put: “They’re Better at it”.

“I Think Being a Content Creator Requires a Lot of Empathy and Being ABLE to Builds Especialy Wen They’re Not in Person. You’re Building Relationships with Digitally.

By Lucy’s Estimation, he will make building Those Relationships Easier and Faster Because It will free up create TIME to ENGAGE FANS AND THINK Creatively. But she will bewitted to work on building meaningful Relationships with Creators to Test Her Bet.

AFTER PASSES ACQUIRED THE COMPETOR SITE, FANHOUSE IN 2023, LUCY FACED BACKLASH FROM CREATORS WHO FELT BLINDED BY THE ACQUISION. Creators Found Passes’ Lack of Content Guidelines and he Push Alarming.

Neither reported by Techcrunch At the time, some creaters greed world ABOUT A TWEET of Guo’s in Which she stored that we were working on technology that coulud opional makers he likes of Creators. Concerns escalated after twitch streamer riley rose pointed out that pastes does not have content guidelines on its website.

“It ‘just that (Fanhouse’s) Content Guidelines are Very, Very Specific,” Guo Clarified to Techcrunch. She Said That Because Fanhouse Used Stripe As Its Payment Processor, the Company Had to Be Very Clear with User what they can and cannot post. “We will have content guidelines, it’s just More lax,” she explained.

Now, convincing creaters to embrace he and bring their fanbase to a new platform – Many of the WHOM Aren’t Accountomed to Paying Directly for their Content – Promises to Be a Tough Lucy is promising Significant Returns. And just as with fans, it is all about the money for creaters.

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