False followers and dark returns on investment support brands to strategy for the influence of influencers | Today news

Influencer Marketing is in flood, as brands express their concerns about the return on investment (ROI) and false followers, who have insisted on investigating alternative strategies. “Ironically, the medium that surpasses traditional ads, such as television and billboards, based on measurable results, with a huge consecutive problem to return on investment,” says Dhruv Khurana, founder of Astatine.AI, an AI-powered marketing platform. “This is because false followers in India can be bought for as little as £ 8 to £ per thousand. We have analyzed more than 2 million creator profiles and found that 65% had between 10% and 15% suspected or inactive audiences. It has a direct impact on campaign of the campaign and it makes it difficult for brands to measure real ROI,” Khurana added. According to a BCG report in May, 74% of the brands highlighted the challenge of false followers, while 40% complained about a lack of return on yield. “Roi-measurement remains a challenge in marketing influencers, especially with the top function content,” says Rajiv Dubey, Dabur India Ltd’s Media Rad, and replies to inquiries shared by Mint in an email. Top funnel content is aimed at raising awareness instead of advertising products to new users. He underlined that this led to them updating their statistics to add the involvement rate (ER%), cost per involvement (CPE) and costs per view (CPV) to all major influencers campaigns of them. These attempts to determine the impact of digital ads by measuring how many users looked, kept, shared, shared or commented on the posts. Dabur’s measures “We are aware of the prevalence of Bot followers and inflated statistics in parts of the influencer ecosystem. To address this, we rely on third-party analysis tools and platform audits to judge the influence of the influence of the influence, and ensure that we only work with a more reliable meter than a more reliable quality. FMCG also experimented with a model where the creators they bring in are paid on their conversions instead of a blanket known as affiliate marketing. We believe that affiliate partnerships, if they are in line with content creators or health advisors, offer a more detectable and ROI-powered model, “Dubey said. -links are used to detect the performance of digital marketing campaigns by adding specific parameters to a URL, so you can find where the traffic comes from and the effectiveness of different marketing efforts. to detect, such as clicking rates, coupon dissatisfaction, etc. Gradually wandering in the Indian market. Partnerships, ‘Minal Dembla, Market Expansion at Wishlink, a marketing business led by the Creator. But that changes, as the model becomes more transparent and creators see consistent earnings by platforms such as WishLink, “Dembla added. Now, with growing data, it’s clear that the model provides value to both brands and creators. Some marketing agencies for influencers try to affect affiliate marketing, especially in live-streaming categories.” Game is connected, watching their favorite creators play hours on platforms like YouTube. Instead of just relying on links, our target is by QR codes, which becomes a visual medium, attracts them and facilitates their work. Especially in most cases, we try to use QR codes that take the user to the products on the fast trading platforms, and can buy it further to buy impulsively, especially snacks, “said,” says Tushaar Garg, founder to buy, especially snacks, “said,” said, “says Tushaar Garg, founder to buy,” Economics Startup Stream O.