Ihatec emphasizes Wardah and Kahf as authentic Halal Pioneers

Jakarta – Indonesia Halal Training & Education Center (IHeatec) highlights the importance of implementing the authentic Halal Brand (AHB) concept as a sustainable business strategy in an era of increasingly value -conscious consumers. This message was the most important highlight in the Top Halal Awards 2025 Seminar Session, which also dr. Wahyu T. Setyobudi, founder of Inspark Indonesia and initiator of the authentic Halal Brand concept. Dr. Wahyu explained that the authentic Halal brand is not just a label or certification, but rather a form of company commitment to making Islamic values ​​the as of ethics and business strategy. According to him, two brands from ParagonCorp, Wardah and Kahf, are clear examples of how to apply halal principles thoroughly and consistently. Browse to continue with the content “Wardah and Kahf are pioneers of the authentic Halal brand in Indonesia. They do not stop administrative compliance, but meet the values ​​of honesty, kindness and sustainability in every business. This is the true meaning of Halal, not just Halal Certified, but Halal Live,” (10/10/2025). He added that the authentic Halal brand concept is an added value that can increase the confidence of the consumer. “The authentic Halal brand concept helps businesses see Halal more fully, as a value that promotes trust, loyalty and sustainability,” Dr. Revelation added. ParagonCorp’s commitment to Halal principles is also highlighted in the latest issue of Halal Review Magazine which was introduced exclusively at the Top Halal Awards 2025. In this issue, Wardah appears as the opening mark with an authentic Halal brand ‘that discusses Wardah’s journey of the Indonesian beauty industry. “For us, the meaning of Halal does not stop at the certificate. Halal means Toyyib, which brings goodness, health and sustainability. On Paragon, we regard Halal as a lifestyle that promotes goodness to people and the environment,” said Deputy CEO of ParagonCorp, Dr. Sari chairman, SP.KK, FinSDV said. Through this activity, Ihatec hopes that more and more industry players will understand that Halal is not only a compliance standard, but a distinction strategy and a source of competitive advantage rooted in integrity. With collaboration between Halal educational institutions such as Ihatec and industry players such as ParagonCorp, it is hoped that the Halal ecosystem of Indonesia can become stronger, more authentic and worldwide. (Akn/Ega)