Prabhkiran singh: If you feel that a big brand has a magnificent office and luxury facilities from the beginning, then this story is for you. Prabhiran Singh, the founder and CEO of the Bewakoof brand, recently shared his struggle journey, which proves that the foundation of great success is laid by small and ordinary.
The first office was in Mumbai’s slum
When Prabhkiran Singh and Siddharth Munot started their brand Bewakoof in 2011, they had no major funds. He raised a few thousand rupees from his family and took the first office in a slum in Mumbai for just ₹ 6,000. This office was in a tin shed, where there was neither an air conditioner nor a comfortable seating. From above, the heat of machines and the scorching sunlight of Mumbai made it even more unbearable. The entire team used to sit on cheap plastic chairs and that too was not branded, as Prabhakran jokingly said, “Nilkamal was not even.” But his encouragement was unbreakable. Despite these difficulties, he dreamed of increasing his business and continued to work hard.
First big brake and ghazab growth
After struggling in the same tin shed for two consecutive years, he started getting success. Bewakoof brand clothes accessories and bagpacks gradually became famous. As the sales increased, his company started getting recognition. In 2013, he took a new office in an industrial estate in Ghatkopar area of Mumbai. This was much better than his first office. There was air conditioning here and the real office chair for the team.
Today $ 60 million company
Today the bewakoof brand is a market value of more than $ 60 million (about 500 crores). But the path to reach this point was not easy. Prabhkiran says that this journey included battles, stress, risk and hard work.
Celebration of April 1 – “Reset Day”
April 1 for Prabhkiran Singh is not just the day of the launch of Bewakoof, but every year it is used to remember his hard work and appreciate himself. He considers this day as “reset day”, no meeting, no business discussion. Just celebrate with your team and remind yourself that “you have done a good job, you have the right to celebrate it.”
-
-
-
-
