Infers, brands turn to social media to increase cyber awareness

Copyright © HT Digital Streams Limit all rights reserved. As cyber crimes in India in number and complexity grow, Indians are increasingly turning to social media for information on ways to identify and avoid disadvantages. (Pixabay) Summary cyber security experts are revolving to raise awareness of different types of attacks and industry trends. As cyber crimes in India in number and complexity grow, Indians are increasingly turning to social media for information on ways to identify and avoid disadvantages. According to data from the payment card network MasterCard’s SME Cybersecurity Report 2025, which was shared exclusively with Mint, 41% of the Indians turn to social media to seek information on cyber security and best practices. To keep up with this question, the content around cyber security in India has grown significantly over the past two to three years. Cybersecurity experts are revolving to raise awareness of different types of attacks and industry trends. Also read: False drivers have become a serious concern for influencers, take Amit Yadav, a special task force officer from Gurugram, who as a part-time influencer has more than 1.2 million followers on his Instagram handle@vardiwala0007. In June 2024, Yadav, who was at the Kuber police department in the Rewari of Haryana, began creating short tracks that explain the right cases of cybercrime he worked or encountered. He took the initiative after his own family member, an uncle, faced a cybercrime incident. “My uncle, who lives in a village in Haryana, faces cyber attacks. But he has just as much access to social media as any other person. So, rather than using social media to share comedy videos, I thought it could be used better by sharing information from my real experiences of the issues I work on, ‘Yadav said. Podcasts on cybercrime Another expert on cyber security, Shubham Singh, became popular after working on the Bois Locker Room case with regard to an Instagram group chat where images of underage girls were distributed, which attracted fiercely. Singh has 43,200 followers on his Instagram handle@shubhamcyberexpert. Singh talks about cyber security on different platforms, including some popular podcasts, and is approached by brands such as Physics Wallah and HDFC Bank to raise awareness about the latest modus operandi of Cybercriminals. However, he believes that the discussion of cyber security on social media is not enough, especially to keep up with the dynamic nature of the attacks, and there is a long way to go. Also read: Court fights define boundaries for influencers “Since the past few years, cyber crimes have been rising on a daily basis and becoming more sophisticated, but there is not enough discussion on social media platforms,” ​​he said. “I’ve been approached by my viewers several times who say they are called in situations to them. If I spread in my videos, and the knowledge of cybercrime. Airtel holds on to the trend and has been working with influencers to raise awareness about cybercrime. seen in cyber fraud, ranging from digital arrests to investment falls to OTP fraud. Between January and April 2024, more than 740,000 complaints were registered on the national portal for cybercrime, reflecting an 113% surge of previous years. This complaint often targeted by emotional manipulations, using Fear, fear, hope, equal Santhanam, group head, chief marketing officer and head of direct-to-consumer business at HDFC Bank. Santhanam points out that young people are a vulnerable group that regularly prey for cybercrime, and that social media is therefore the perfect platform to reach out to them and spread information about cyber threats. “Digital fraud is no longer limited to some demographics today. We have seen a sharp increase in cases where younger users are involved, and to stay relevant and proactive, we must be present where our audiences are already – on their phones, in their feeds and in their language,” Santhanam said. Santhanam, “So far, with the Vigil Aunt Campaign, has reached 343 million people, received 541 million video views and accumulated 15.5 million commitments, with 82% positive sentiment … Besides digital statistics, the on-ground impact is tangible. We have addressed more than 60 types of fraud, A space where they have a space, a space where they have a space, have a space to give a space, a space where they have a space, a space where they have a space, have a space to give a space. Attacks amount to, emphasize that cyber threats are developing, and that human error is often the worst link. void in how effective it makes contact with everyday users. Much of it remains too technical or inaccessible to the average person, especially those in the level 2, 3, and rural areas, “says Vishal Salvi, CEO of Quick Healing Technologies. Their storytelling, kinship and scope make their ideal partners for the education of the public. They simplify jargon, localize stories and bring urgency to topics that can otherwise be overlooked, “Salvi added. Catch all the business news, market news, news articles and latest news updates on live mint. Download the Mint News app to get daily market updates.