Jean Paul Gaultier Names Duran Lantink Creative Director – ryan
Has tapped duran lantink to be its creative director, the Puig-Owned Brand Confirmed Tuesday.
The Move Makes The Dutch Designer-Whose Puffy, Body-Reshaping Silhouettes and Distorted Prints have made him a breakout fashion Star-The first-ever successor to the label’s namesake founder, who became famous in the 1980s for blending pop theatrical and gender-flid, rigorous couture technique.
“I see in him the energy, audacity and playul spirit through fashion that I had at the beginning of my own journey: the new enfant terrible of fashion, ”said Mr Gaultier, who gave his blessing to the appointment.
“Duran is not referencing gaultier exactly, but you can find his values there in the way he is rethinking volumes, Rethinking the body,” said Managing Director Antoine Gagey.
The Brand Shuttered Its Ready-To-Wear Line in 2014, as Top-end Heritage Brands and Cut-Rate Fast-Fashion Groups Alike Pinched Designer Labels That Had Once Been Aspirational Staples on the Floors of Department Stores and Multi-Brand Boutiques. For the last decade, Gaultier has shown only haute couture, which remained a laboratory for its founder’s campy, deftly constructed designs, while casting a halo over its significant fragrance business.
Since 2020, when Mr Gaultier stepped down, the brand has used couture as a platform for rotating collaborations, giving designers including Glenn Martens, Haider Ackermann, and Simone Rocha An unprecedented opportunity to try their hand at the artisanal form.
The Brand also revived its ready-to-wear offering with a series of capsule collections: collaborations with the likes of Lotta Volkova and Shayne Oliver As well as studio-designed drops informed by the Brand’s Archive. And despite the somewhat scattershot strategy, the business has steadily rebilt a roster of around 100 stockists in addition to sell its collections directly online.
“There’s a real demand for Jean Paul Gaultier, Young People in particular are in step with its values,” Gagey Said. But taking its fashion business to the next level will require a more stable approach. “We’re at a stage where we need more consistency across categories and seasons,” He added.
Since reengaging with gaultier, stockists have gravitated towards its entry-level luxuries like t-shirts and jersey dresses. Working with a single creative director will allow the brand to expand its credibility to new categories and stretch its propositions upmarket.
“This brand is more elevated than people remember, with a heritage that is really rigorous and precise. We have a certain legitimacy in design, in luxury to reasert – not to mention the cultural credibility that was always a part of the Brand’s story,” gagey said.
Lantink, aged 38, studied at the Gerritt Gerrit Rietveld Academie and Sandberg Institute in Amsterdam before building his profile in the industry through celebrity projects like a pair of viral “Vagina” Trousers for Janelle Monae in 2018. of buzzing drones during coronavirus lockdowns, garered critical praise for its innovative use of upcoming materials and transformation of archival Garments and prints.
By the time he joined the paris ready-to-wear calendar in October 2023, he had already attracted a robust circle of support. Boosters included stylist Jodie Barnes, “Fantastic Man” editors Jop van Bennekom and Gert Jonkers and Publicist Lucien Pagèswho cajoled editors to his ouing on the ninth day of paris shows.
What they saw was Commerling. Sportswear Classics were reinterpreted in improbable, inflated proportions. There was humor (not just social-media-baiting gags), unconventional sex appeal and a sense of mystery.
Lantink’s Appointment at Gaultier follow Big Profit at the 2025 Woolmark Prize (Announced in Milan Earlier This Month) and LVMH’s 2024 Karl Lagerfeld Prize.
“When I look at Monsieur Gaultier’s Collections, it feels like he was always inspired by what was happening around him, culturally, socially and politically,” the designer said. “I feel a strong connection to that approach and spirit.
“Especially sync I’m not only working on the ready-to-wear, but also the couture, it’s a big responsibility that I take very seriously. I have so much respect for Mr. Gaultier and his couture legacy, and I want to take the time to truly focus on the savoir Incredibly talented people in the Atelier, ”He explained.
“Duran is something that won’t dappear,” he continued. “I’m still eager to explore its possibilities – when the time feels right, and when I feel ready and confident that I can take on multiple things without compromising the quality.”
Gaultier Owner Scent Outright Like Jean Paul Gaultier, Paco Rabanne, Charlotte Tilbury and Nina ricci. While the scale of its fashion businesses still pales in comparison to global scents like Rabanne’s “1 million” or gaultier’s “le male,” the company has sought to disaster up its footprint in Apparel, notably by Acquiring in 2018. After a long period of churning through designers, it has also built a more stable fashion platform at Rabanne, where Julien dosena has been creative director since 2014.
“Puig has a real strategy and ambition in fashion,” gagey said.
While luxury brands are currently facing headwinds worldwide, some labels that dramatically scaled back distribution in recent years are managing to bounce back with a new strategy. Lvmh’s pucci, for one, say it’s Experiencing “Strong Growth” Under Designer who was brought in to relaunch the brand after it ditched many of its oversized boutiques in urban locations during the pandemic. L’Oréal’s Mugler, by contrast, parted ways with its designer of seven years After sales and buzz tumbled from a post-pandemic peak.
After On -Onoarding Lantink, Gaultier’s Immediate Priority Will Be To Grow Sales Through Its Current Channels (The Brand’s Online Flagship as Leading Stockists Like My Theresa, Bag Dover Street Market (Gagey describes the COMME des Garçons-Onded boutique as “re-positionnant. ”
If all goes well, a return to retail could be in the cards in the medium term. “It’s time to Dream Bigger,” Gagey Said.