High Court in Delhi Nixes 'Captain Blue' brand registration after objection by 'Captain Morgan' Rum | Today news

DiaTEO Group said that the Prachi Verma’s brand application for ‘Captain Blue’ ‘creates misleading agreement, does not have bona fide adoption, and it can cause confusion among the public in its plea, Diageo mentioned that they have used the’ captain ‘fire in India since 2006 the Delhi Higher on Thursday the director of the Delhi Captain Blue ‘to charge, while he was the Captain, while he was the bluent bluen, while the Captain’s bluen, while the Captain’s bluen while the Captain, while he is the BLOOKS, is liquor manufacturer and distributor Diaso Scotland Limited, reports Live. According to the report, Diageo Scotland Limited – the appellant in the case – ended that it contains a large and diverse portfolio of Spirit Brands and produces the ‘Captain Morgan’ brand of rums. Apart from the ‘Captain Morgan’ brand, the DioGeo group also produces submarks such as ‘Captain Morgan Gold’, ‘Captain Morgan White Rum’ and ‘Captain Morgan Dark Rum’. In his plea, Diageo mentioned that they used constantly and extensively that the ‘captain’ brand has added in India since 2006, they added, they added that captain Morgan Brand had a sales of about $ 6.48 million in India in 2023. What Diageo Group has demanded? In his appeal, the Diaso group claimed that Prachi Verma had submitted a brand application for the market ‘Captain Blue’ in the class 33 category for alcoholic beverages. Diageo, who has raised opposition to the move of Prachi Verma, said that the respondent’s brand application creates misleading agreement, does not have a bona fide adoption and that it can cause confusion among the public. But the Assistant Registrar of Trademarks rejected the opposition and noticed the ominous mark compared to the whole was characteristic of that of Diageo. Justice Saurabh Banerjee’s observation: After hearing the arguments, Justice Saurabh Banerjee noted that Diageeo is a previous user and registered owner of the ‘captain’ brand. Justice Saurabh Banerjee added that Diageo gained tremendous goodwill in India and internationally for his ‘captain’ and other formative marks. Among other things, the court noted that merely ‘blue’ is added, it is not sufficiently evidence that it can be distinguished and that it can be considered another variant of Diageo. The court noted DiaGeo’s arguments, saying that the assistant registrar of brands did not take these aspects into account. In his order, the court sent the registrar of brands to remove ‘Captain Blue’ from his register. First published: 17 Apr 2025, 10:24 p.m.