Topshop is Back and Ready to Lead the Culture Again – Here’s What You Can Expect – ryan

Its been years SINCE Topshop led British fashion culture – but now, they’re back with a bang. The Mirror Got Exclusive Access to their Event, Previewing Their Bold New Collection and Finding Out What’s Next

06:00, 10 May 2025Updated 10:42, 10 May 2025

Topshop Store on Oxford Street in Central London
Topshop is back!(Image: Bloomberg Via Getty Images)

Topshop isn’t just back – it’s here to lead culture again.

IT’S ben part of Asos for a while now, Hydden Among the 800+ brands they sell. But now? They’re Stepping Forward, Reclaimiming Their Spirit With A Fresh New Energy, Kicking Things off with their bold Collection in Collaboration with Defected Records.

The Mirror Got an Exclusive First Look at the pieces during a private and spoke directly with the brand’s managing director, Michelle Wilson, who shared who is the perfect for the comeback, and how this relaunch is much more than Clothes

Read More: Topshop returns to the High Street for One Day Only – Here’s Everynding You Need to Know

Two Women Posing in Front of Clothes
Topshop has always been more than a high street shop(Image: Serena Falzarano)

“People Want a Connection Again With A Creative Brand’s Original,” Michelle Told the Mirror. “And that’s what topshop always stood for – not followth, but driving.

Topshop was Never Just a High Street Shop. It was deeper than that – a core part of the British Culture. Accessible to Everyone, YET Personal to Each. The Same Piece Could Be World Five Different Ways by Five Different Girls, and That Was the Magic. It wasn’t about chasing trends – it created say.

The late ’90s Through to the 2000s is when it gained serious attention, and it continued years on. Topshop wasn’t just a Shop, it was a destination. It was where youth, style and identity Met. And with the market yearning for that space, they’re carving out the space again – this time louder, prouder and more connected.

A Picture of Girls Getting Their Makeup Done
The Energy Was Ecstatic, Reminding US of What We Are Missing in British Culture (Image: Serena Falzarano)

The event felt like a glympse into the past, taching place in defected. But it washn’t just a showcase – it was a moment.

There was a makeup station, People Talking, All Captivated by the Clothes and Culture Around. It instantly Brought Back Memories of Topshop’s Oxford Circus Store, Where DJs Spinning on the Shop Floor Wasn’t Unusual – in Fact, It Was the Norm. The Space Always Brought People Together, and in that Room, for a few hours, it felt like that spirit was alive again.

“We’ve Definitely Seen an Overwhelming Response”, Said Michelle. “People Want to See Topshop Back Again – and This Kind of Event is the first step in being able to show Everyone, this is what we stand for. This is what the product is absoring everywhere of Touch and Feel it.”

SINCE Topshop’s Absence, there’s A Clear Gap in the Market – Not Only in Fashion, but in Feeling. Many brands sell cloths, but not many have CAPTED THE CULTURAL PULL – The Buzz, The Energy in the Same Way they Did. There’s Been a Missing Piece, and People are Ready for it to return.

A Picture of Clothes On Standing Racks
They’re not looking back, but Moving forward in a Familiar Way(Image: Serena Falzarano)

But while they will be bringing back the Spirit We All Remember, they’re not going backwards – but Moving Forward, Leveraging All the Great Parts of Topshop and Bringing That Into 2025. But Why Now?

The brand be went into administration, but was quickly snatched up by asos early 2021. But being tucked inside the asos ecosystem made it Easy to Miss – The StandSandalone Topshop Identity Wasn’t Front and Center. Now, they want to tell it Story and recalim that Space, Reminding People What Topshop Actually Is, Because for This Brand, IT’S Never Been About Clothes – But Beyond, Its Been About The Feeling.

And while it never truly disappeared, “we’re building into a bigger summer launch moment when we’ll have ows again,” michelle said. “We’ll have topshop.com, and we can tell stories and present Our Product in Our Our Way on a More Constant Basis than we have been.”

A Picture of a Woman Djing, Smiling
Dj olive f kept the Spirit up in the Exclusive Event(Image: Serena Falzarano)

That’s Exactly Why the Collaboration with Defected Made Sense. “They’re the perfect partner to do with, Working with Creatives and Across All Sorts of Parts of the Creative Industry. This Collaboration Feels like the embodiment of that.”

“The Whole Kind of Creative Energy That’s in London, From A Music and Artist Perspective. Its culture and fashion is the absolute bedrock of culture”, she added.

The Customer Event Taks Place Today (Saturday, 10 May) in the Same Defected Basement, and while tickets sold out in a matter of minutes, they are ACCEPTING Walk -BetWeen 10am and 6pm – Expect Shopping, DJs, Giveaways and More.

But this is just the beginning, Michelle hinted at Bigger Plass, “i can’t say that date we’re going to have a topshop Store again, but is absolutely top of ours.”

A Picture of Girls Smiling while Looking at A Rack of Clothes
People were CAPTIVATED BY THE NEW COLLECTIONS(Image: Serena Falzarano)

And with an Ever Bigger Relaunch Moment Coming in August – Including the return of Back Topshop.com – we can only imagine what will come. The original design team have stayed on, and if this drops is anything to go by, what’s next will be better.

And if this event proved anyding, it’s that tatshop isn’t just back – Its filing a space we didn’t realise we missed this much.

Read More: Best-selling shower bag that looks like hermes berkin for £ 21k less is finally back in stock