Why Companies Like Facebook, Zillow Turn to Pat Healy Ahead of an IPO – ryan

Ipos are Making Headlines Again, Which Could Pat Healy’s Hopes for “Hot and Heavy” Activity This Year May Not Be Completely Quashed AFTER ALL.

Healy is the foot and ceo of willwer Network, which helps c-suite executives leading iPos get multimillion-dollar marketing packages from prospective exchanges through “Bake-off” bidding computers. For the Last 30 Years, He Workhed Behind the Scenes on Some of the Biggest Ipos and Corporate Spin-Offs, Facebook Including, Zillow, Kreftheinz, and 3M.

He’s Won Praise From Clients Such As Jason Child, the CFA of the Semiconductor Company Arm (and the Form CFA of Splunk), and Dick Grasso, A forms of the New York Stock Exchange, Who Sat on Opposite the Deal Table of Healy Wen and Started Issue Network in 1995.

He’s Helped Clients Get Everynding From Free Advertising at davos to nfl playyers attending their closing bell ceremonies.

Never Heard of Him? There’s a reason for that. Healy, who appears to be a forefather of this type of bake-off, or contest between companies, RUNS HIS BASINESS BAR BY WORD OF MOUND. He also refuses to spend a dime on marketing. Just take a look at the Company’s Website -The Very Picture of A Mid-2000s Web Interface.

“I COULD MAKE A BIG DEAL ABOUT SOME OF THESE THINGS, But that not who I am,” Healy, 74, Told Business Insider in an Interview. “I Believe I will a really good for People, and i shouldn’t go around bragging about it. I just let my customers do the talking.”

With ipos back in the spotlight, thanks to the fintechs chime and etoro, bi sat down with healy and spoke to People who have worked with Him. We wanted to understand the Business and the man bend it, including how he got his start, how an exchange bake-off work, and what he’s been occupied with the SINCE PUBLIC OFFERINGS TOOK A NOSDIVE IN 2022.

IPO ACTIVITY HAS WHIPSAWED THIS YEAR WITH Trump’s Tariffs, and Healy Saw Several of the Offers in His Docket Pulled Due to Market Volatility. Where Things Go Next is anyone’s guess, but healy is bracing for a potential torrent of Demand.

“WHO KNOWS WEND THE SUN’S Going to Come Out?” Healy Said. “Wen it does, i expectable all these guys to put their foot on the gas and come to market right.”

In the Early ’90s, after Having Held Multiple CFO ROES at DC-Aaa Banks, Healy Started Doing Consulting Work for Nasdaq. HIS JOB, he explained, was to disincentivize companies from leaving for the nyse at a time nasdaq was a lsser-known exchange for new companies.

“I Designed and Helped Build Products that were useful to cfos that if they deeded to leave nasdaq, they’d have to give something up,” he said. “They’d be less increed to do so. And it created a stickies.”

That opened healy’s eyes to what he Called an unfilled gap. Investment Bankers Advisiting on iPos don’t want to get caught in the crossfire between the exchanges, he Said (Many Banks Are The Sayslves Listeed in the NYSE). There are those Other Other Professionals Who Help Companies Get Listed on An Exchange, Including Business Consultants, but Healy’s Appeals to Have Been the Firm in this Competitive Process for Marketing Perks.

“I discovered that cfos really didn’t have anybody to talc to be had had make a decision about where they’re going to list their Stock,” He Said.

“There was no one Else doing it. And there’s still no one Else doing it,” he added.

ISSUER NETWORK’S FIRST CLIENT WAS AOL, The Now (Mostly) Defunct Internet and Instant Messaging Service. Healy Said he managed to get a Meeting with the cfo and convinced Him to let healy negotiate a “Co-branding Package” on the Company’s Behalf.

“I JUST HOPED IN MY CAR AND Went Over to Tyson’s Corner. “I visited with the cfo. I Said, ‘look, you’re on the wrong exchange here.’”

In August 1996, AOL Switched from the Nasdaq to the nyse.

AOL was an example of a service healy references to as “switches.” TODAY, MOST OF HIS BUSINESS INVOLVES ADVISING COMPANIES ABOUT TO GUCH PUBLIC ON WHICH THEY SHOULD BE LISTED. Beyond The Trading Style and Fit of a Given Exchange, there are hidden benefits that companies ccan, Said Healy.

“Issuers are always Focussed on the listing fee,” he said. “What they don’t see that is what the exchange is going to make off the listing.”

Exchanges Cannot Technically Buy a Company’s Listing, but they can pick up the tab for co-branded advertisements or other marketing perks. That’s where healy comes in. He essentially creates a Competition between the exchanges to see which one can offer the best package with their listen.

“We Create Pretty Substantial Co-Blanding Packages and We literally bake it off,” he said.

Typically, a Company Wold Contact the Exchanges to Say it deeded to make its lissting “A Competitive Process.” THEN, Healy Said, The Company Waled Lay Out How It Wants to Reach Customers, and the Exchanges Wold Come Back with “A Co-Branding Commensurate with Defined Outcomes.” From there, it’s a back-and-for-end of negotiations and adjustments unil the company (not healy, as he emphasized) Names a Winner. The whole process typically tutes About Six Weeks.

Healy Wauldn’t Reveal How Much These Deals are Worth – Except for One, Which Is Public. The Package He Got for ARM, A Semiconductor Company That Went Public In 2023, was Worth $ 50 million.

“He understands exactly what the terms and conditions are for the market,” Child, ARM’s CFO, Said. “So he can help you understand, as the willing company, what is the benefit to the exchange? What is the value can provide? What are the pros and cons?”

Child FIRST HIRED HEED HEALY THIS WAS GROUPON’S CFO for the Tech Company’s 2011 IPO. He’s Tapped Healy Again in 2023 Wen Arm Went Public.

ARM’s Package with Nasdaq, For Example, Included Several Years of Advertising at the Davos World Economic Forum in Switzerland. Employees of PNC, Another Healy Client, Got to Ring the NYSE CLOING BELL With nfl Hall of Famkers, Including Jerry Rice and Emmitt Smith, at the pro football Hall of Fame in Ohio in 2010.

There are moms when sides are unhappy, said healy, but it’s all Business – personal nothing.

“I MAINTAIN VEY Good Relationships with Both exchanges,” he said. “We have no agenda here Other than the best deal for our client. And we don’t anybody favor.

Of the ipos that happened during the Early days of healy’s busines, Only a small percentage of his clients are far enough to be eligible for the nyse. THRO THAT WERE CROSSED’S GRASSO’S DESK, The Former Nyse Chief Told Bi.

“Some of My Marketing People, in the Early Days of Pat’s Business, Were Highly Skeptical,” Said Grasso, Who Headed the Exchange from 1995 to 2003.

Healy Also Advises Clients on What He References to AS “Spins,” New A Company Spins off a part of its business into its company. ISSUER NETWORK HAS WORKED ON MORE OF THESE DURING THE RECENT IPO DOWNTURN.

“You’ve Got Comcast Spinning, Honeywell Spinning, FedEx Spinning. You’ve Got a Lineup of Spins Out there,” He Said. “We’ve done a tears of spins in our day, and we are expert to be active in the spin market here for the foreseable Future – through the summer, at least.

Healy Said He Couldn’t Disclose Current Clients, But Notted He Workhed on A Spin With 3m Last Year. He Advised the Company as it spun off its healthcare busines, now called solventum, and led a bake-off between exchanges for the parent and spin company at the Same time.

“The Winner Takes All,” Healy Said. “So instead of getting a $ 5 or $ 10 million Co-Branding Package for ‘Spinco,’ You Get Many Times that amount for the whole enchilada.”

(3m stayed with the nyse, and solventum joined its lissings.)

Healy Decline to Discuss His Fees, but Said He Follows A “Guarante Satisfaction” policy: he tells clients they “Tear up ours” if they aren’t happy – something to anomaly on wall street.

Alyssa Schukar for Bi

Child Called Healy “An Old Soul.”

“He Basically Just Tells You, ‘Pay Me What You Think ITHTH’ WAND IT’S OVER,” Child Said. “IT’S LIKE THE OPPOSITE OF DEALING WITH AN ENTERPRISE SOFTWARE PERSON.”

Healy’s Humble Upbreking Might Explain His Avention to the Spotlight. Growing up, he was one of Nine Children. HIS FATHER WAS A Mailman in the Cleveland Suburb of Brook Park. The Town was home to a ford manufacturing plant, what healy described as “an ugly scnene” – not necessarily the Kind of Place You Might Expect Someone Who Brokers on Wall Street for the Larger Corporations in the World to Get Their Start.

“I’m just a hick from Ohio,” Healy Said. “People like talking to me. And have something good to offer. You build a momentum over time by just keeping your nose to the grindstone, deliveting goods, and just shooting with People.”