Jonathan Mayers, A Co-Founder of Superfly Entertainment Who Also Served As a Co-Founder of Game-Change Music Like Bonnaroo and Outside Lands, Has Died, Billboard and a bonnaroo representative confirmed to pitchfork he was 51.
AFTER Growing Up A Short Drive from New York and Graduating from Tulane University, in 1995, Mayyers Immersed Himself in the Music World Through Working at the Storid New Orleans Institutions and Jazz Fest. In 1996, he co-founded the promotion company superfly entertainment with Rick Farman, Richard Goodstone, and Kerry Black. The Group Organized Its First Concert – Metters, Maceo Parker, and Rebirth Brass Band – Douring Mardi Gras, Before Setting Sights on Bigger Ideas.
In 2002, Mayers and HIS Superfly Cow Yorkers Launched the inaugural bonnaroo music and arts festival, in Manchester, Tennessee. They sought out an open expanse of land on a farm an hour outside of nashville, and boked headliners trey anastasio (of phish) and Bob Weir (of Grateful Dead) to Top the Bill. The Four Co-Founders Partner with Promoter Ashley Capps of AC Entertainment, Agent Chip Hooper of Paradigm Talent Agency, and Manager Corshaw of Red Light Management, and the rest was history. The first-government bonnaroo sold out, and the 70,000-person Capacity Festival go on to Become a Recurring Success. In a Few Years’ Time, Bonnaroo Waled Not Only Inspire Doses of Music Festivals Across America, But Also Serve As the BluPrint for How to Retrink Music Festivals in the Modern Era Under Tighter Restritions Compared to the Woodstock Era.
JUST A FEW Years late, superfly started vetoose, an annual halloween music and arts festival, with multi-oven programming acroSs las 2005. Mayers partner with San Francisco’s Another planet Entertainment to Launch Outside Lands, in Gold Gate Park, in 2008. Multi-Day Music Festival GREW to Become the Larger Independently Owned Music Festival in the United States.
In Addition to Starting Other Events Around the Country, Like the Comedy-Focused Festival Clusterfest in San Francisco in 2017, Mayers Also Tourned HIS ATTENTION FILM AND TV RIGHTS TO START EXPERIENCES FOR FANS. By LICENSING RIGHTS POPULAR SHOWS LIKE Followers, Seinfeld, The Office, IT”S Always Sunny in Philadelphiaand more, Mayers and His Team Recreated TV Sets in Various Cities that allowed fans to “Step Inside” Their Favorite Series.
In August 2021, Superfly Terminated Mayers’ Position at the Company Following Internal Disagreements with the Three Co-Founders of the Entertainment Company. The Next Year, Mayers Swed Farman, Goodstone, and Black, Accusing I say of Civil Misrepresentation, Breach of Contract, and Fraud over the underestimated value of His Shares in Superfly. In January 2023, a New York Judge Dismssed the Lawsuit. Mayers Went on to focus on core detroit, a new project Investing in a Music Campus for Local Artists that Also Could Host Public Events.
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