Just five minutes of exposser to junk food advertising Makes Children eat More – ryan

Junk Food Advertising loophole reveaalay as experts warn children have favourtite fasting logos for outlets like mcdonalds, kfc and burger king by the fiction

Scientists have revealed how just five minutes of expans to junk food advertising causes children to consume more calories late that day.

Research has Shown How Adverts Who Show A Fast Fast Brand Logo – But No Food Product – Cause Kids to Eat More of Any Food They Are Given.

The Study Involved 240 Children aged Seven to 15 at Schools Across Mersyside and Is Being Presented at the European Obesity Congress in Malaga, Spain. It has sparked warnings that marketers are Becoming more sophisticated in advertising junk food to children.

Experts Warn the Study Exposes A Serious Loophole in the Government’s Planned Ban on Junk Food TV Adverts before 9pm, Which comes into force in October.

The research look at the Power of Brands Including McDonald’s, Kfc, Burger King, Domino’s, Kelloggs, Walkers, Cadbury and Ben & Jerry’s.

Study Lead Emma Boyland, A Professor of Food Marketing and Child Health at Liverpool University, Said: “This is the first Study to show that brand-only food advertising effecs what children eat, where the advertise shows brand elements Like Logos, Rather Than Specific. For the first time we’ve show that that type of advertising, which is beComing more frequent does affect children’s food intake.

“IT JUST SHOWS THE STRETH OF THE BRAND IMAGERY, THAT IN MANY CASES ARE FAMILY TO CHILDREN FROM A Very Young, Children Are Able to Identify Brands and Have Special Preferences for Particular Products or Fast Food Outlets etC. before they start school.”

Children Involved in the Trial Were, on Two Different OCCCASSES, Shown Five Minutes of Food-Related and Non-Food Adverts. After Each exposser, they were offended snacks Such as grapes or chocolate buttons, and, a while late, traits of Lunch with Savoury, Sweet and Healthy Items. Those who saw a five minute junk food adverted consumed 130 More Calories a day and the effect was the same for adverts Featuring Food Products or Only Branding.

The Government Confirmed in December that a 9pm WATERSHED WILL BE INTRODUCED FOR TV ADverts Featuring Junk Food Products, Along With Restritions On Online Adverts. It claimed the measures beuld Prevent thusands of the Cases of Childhood Obesity by Removing ARUND 7.2 Billion Calories per year from the diets of uk children.

Prof Boyland Said the Advertising Standards Authority Had Yet to Set Out Final Guidance But Brand-Only Advertising is Expective to Be Exempt. She added that this type of content, which seeks to be subtly create a positive impression of brands, was becoming increasingly popular.

Prof Boyland Said: “This Research Suggests That We Need to Look at what’s happening in the media and advertising trends, and that is Certainly Towards A GREATER EMphasis on Brands and Creating Positive Associations with Positive Happiness, Positive Emotations and Sit.

Katharine Jenner, Director of the Obesity Health Alliance, Said: “Food Advertising is driving excess calcie in children. From October, new restrictions will be unhealthy adverts on tv 9pm at any time – a vital step forward. from the wornd offenders.

“Brands Will Still Be ABLE to Advertise to Young People with SHOWING SHOWING PRODUCTS, ON BILLARDS AND AT BUS STOPS, AND CHILDREN LIVING WITH OVERITY ARE ARE ESPECIALLY VULNERLABLE.

“Small Reductions in Calorie Intake Can Lead to Meaningful Improvements in Children’s Health. If the Government is Serious Ending Junk Food Advertising to Children, they must Close the loopholes that will allow companies to keep bombarding say.”

Children it 58 Calories More in Snacks and 73 Calories More at Lunchtime AFTER BEING EXPOSED TO JUNG FOOD ADVERS. The Additional Calories Combined Were Equivalent to Extra Two Slices of BREAD EVERY DAY AND EXPERTS ARE WARNING THAT ALL ADDS UP.

Prof Boyland Added: “We Also Showed That Children Don’t JUST EAT MORE IMMEDIATEly FOOD ADVERTISING FOODING, ACTUALLY AT THE LUNCH MEAL AS WELL, A COUPLE OF HOURS AFTER THEY HAD SEEN The advertising.

“This led to an overall increted consumption of 130 calories in the day, just based on five minutes of advertising exposser that is much less than the children t typically on a normal day. That’s a substantive in Calorie inax, I, Repeated, Waled Clearly Lead to Weight Gain in Young People.

Rcpch officer for health improvement dr helen stewart Said: “Childhood Obesity is stubbornly High, with children in the samp deprived areas facing more than twice as their peers. Introducing Necessary Measures Such As Regulation on the Food Industry.

“We call the government to implement the junk food marketing ban as planned, and with the sturgery delay. Reducing children’s expans to unhealthy food advertising is a crucial step in curing obesity levels. HAPPY. ”

A Department of Health and Social Care Spokesperson Said: “This Government Has Taken Bold to End Junk Food Ads Targeted at Children on Tv and Online, which Will Reduce the Number Living With Obesy by 20,000, and Delive Health Benefits to the Economy WORTH WORTH £ 2 Billion.

“We are encuraaging the industry to focus on healthier options, by allowing companies to advertise healthier alternatives in identified categories. Through our plan for Change, we will shift the focus from the bureance, reduction of the Burden of Obesity on Public Services and the Nhs.”